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missing words lie on the beginning of the phrase called ellipsis. Ellipsis is used in order to make short and effective words.
2. This year in business, t
here’s more to talk about National Australia Bank
The second bank advertisement is from National Australia Bank. This advertisement appeared on February 22, 2014 in The Economist magazine. There
are no distinctive lexical elements found in this advertising sentence. Proper noun, repetition, synonymy, polysemy and euphemism are not found in this sentence.
The figurative language is not found in this advertising sentence. The words in this sentence are not using the figurative terms to express the thought in
the sentence.
According to the meaning this sentence has denotative meaning.
“This year in business, there‟s more to talk about” this sentence contains the real
meaning about talking something important in business in this year. The word “business” used in order to attract the readers who mostly businessman to deeper
read about the bank in order to make sense to them invest something in the bank. The focus of the sentence is in the beginning of the sentence “This year”, this is
means in order to make the readers focus and aware about the time. This sentence only has one clause, so this advertising sentence included in
simple sentence
. In this sentence there is one subject “business”, one verb “talk” and one
object “about”. The word order in this sentence is different than the word order in the usual sentence. The adverbial phrase lies on the beggining of the
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sentence, this is in order to emphasises the important thing in this sentence and make the readers focus on the main topic of the sentence.
According to the types of sentence, this is a declarative sentence, because
the sentence is a statement in order to relay information or ideas. Ellipsis is not found in this advertising sentence. The advertising sentence is complete, no
missing words in this sentence. The distinctive feature found in this advertisement found in the structure
of the sentence. The words order in this advertisements are different with others. Usually a sentence begin with a subject, but in this sentence the adverbial phrase
“this year” which explain about the time. This is in order to make the readers aware about time.
3. Tracking markets. Capturing opportunities UBS
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