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stated that a relation between banks and depositors is the relationship borrowing and lending of money between the debtors banks and the lender the customer.
ii. Principle of Confidentiality
The principle of confidentiality is a principle that requires or requires
banks keep everything connected with financial and other than in the ordinary bank customers banking world shall be kept confidential. Confidentiality is to
interests own bank because the bank requires trust people who save their money in banks. In article 40 of the Law banking states that banks are required to keep
information about your customers and their savings. secrecy provisions The bank can be waived if certain namely, to purposes of taxation, settlement bank
accounts, criminal justice, a civil case between the bank and its customers, exchange Among bank information on request, approval or authorization from
depositors.
2. Theory of Stylistics and Language of Advertising
Verdonk defines that stylistics is “the analysis of distinctive expression in
language and the description of its purpose and effect” 2002: 4. Stylistics studies the style in language. Style in language is a set of conscious or unconscious
choices expression, inspired or induced by particular context 2002: 121. Style in language can be defined as a distinctive linguistics expression 2002: 3
According to Barry 2002, stylistics is a critical approach which uses the methods and findings of the science of linguistics in the analysis of literary texts.
Stylistics developed in the twentieth century and its aim is to show how the technical linguistic features of literary work such as grammatical structure of its
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sentences, contribute to its overall meanings and effects. Stylistics it should be added is not confined to the analysis of literature: it can be applied equally to
expository prose, political speeches, and advertisements and so on. Stylistic moves beyond „sentence grammar‟ to „text grammar‟ considering how the text
works as a whole to achieve or not its purposes for instance to amuse, to create suspense, or to persuade and examining the linguistic feature which contribute to
these ends Barry, 2002: 203-205. Stylistics is the science which explores how readers interact with the
language of mainly literary texts in order to explain how we understand, and are affected by texts when we read them. Stylistics is the scientific study of style,
which can be viewed in several ways. Stylistic analysis is generally concerned with the uniqueness of a text; that is, what it is that is peculiar to the uses of
language in a literary text for delivering the message. Language of advertising has different form to others. Language has a
powerful influence over people and their behavior. With literary texts, advertisements often have complex sets of addressers and addressees Goodard,
1998: 6. The choice of language to convey specific messages with the intention of influencing people is important. There are some general rules which may apply
to ads in all media. Every advertisement should embody a clear, straightforward, proposition. It should be offering the potential buyer at least one, possibly only
one. Any product has some characteristics which can be developed so as to make it unique.
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Making an advertisement in a few words as possible, it may ignore grammar which seems to be assumed by many advertisers that this sort of thing
makes it simpler for the public to take in. White 1980: 77 assumes that a long copy advertisement can work, for examples for durable especially cars, for
financial services and products, and for slightly unfamiliar holiday products. As long as they can make it is readably presented and interesting. Basically the length
of copy is determined by the complexity of the message to be communicated. In general, words should not be wasted; they should use if they are needed.
Advertisements can employ o ther varieties of language units‟ service
Crystal 1995: 388 any fragment of human condition can be found in an advertisement. Lexically, it tends to use words which are vivid, concrete, positive
and unreserved. Grammatically, it is typically conversational and elliptical and often vague. It uses highly of figurative expression, deviant graphology and strong
sound effect, such as rhythm, alliteration and rhyme.
3. Language Features
