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sentence, this is in order to emphasises the important thing in this sentence and make the readers focus on the main topic of the sentence.
According to the types of sentence, this is a declarative sentence, because
the sentence is a statement in order to relay information or ideas. Ellipsis is not found in this advertising sentence. The advertising sentence is complete, no
missing words in this sentence. The distinctive feature found in this advertisement found in the structure
of the sentence. The words order in this advertisements are different with others. Usually a sentence begin with a subject, but in this sentence the adverbial phrase
“this year” which explain about the time. This is in order to make the readers aware about time.
3. Tracking markets. Capturing opportunities UBS
The third bank advertisement is from Union Bank of Switzerland UBS .
This advertisement appeared on March 1, 2014 in The Economist magazine. The
lexical elements of proper noun, repetition, synonymy, polysemy and euphemism are not found in this sentence.
The figurative language is not found in this phrase. The words in this phrase are not using the figurative terms to express the thought in the phrase.
According to the meaning this sentence has denotative meaning. Each
word in this advertising sentence “Tracking Markets. Capturing Opportunities” refers to the literal meaning of a word, the dictionary definition. Tracking as a
verb means to find something by following the mark, signs, information, etc that have been left behind. Markets as a noun means business or trade in a particular
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type of goods. Capturing as a verb means to succeed in getting control of soemthing that other people are also trying control. Opportunities as noun means
a time when a particular situation makes it possible to do or achieve something. This bank advertisements is a phrase, not a sentence so that the sentence
structure and the types of sentence can not applied in this bank advertisement because it is a phrase. There is no subject in this sentence. Two verbs, “tracking”,
“capturing” and two nouns “markets” “opportunities” are found in this advertising sentence.
The distinctive feature in this advertisement lies on the grammatical features. This bank advertisements phrase uses the parallel structure. In grammar,
parallel structure or parallel construction, is a balance within one or more sentences of similar phrases or clauses that have the same grammatical structure.
The application of parallelism improves writing style and readability, and is thought to make sentences easier to process.
4. The reminbi. Is your business positioned to prosper?
