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According to the types of sentence, this is a declarative sentence,
although this sentence begin with question word “what”. The word “what” in this sentence is not used as question word but as a statement.
The distinctive feature in this bank advertisement lies on the last word “redefined” in this sentence. The word “redefined” is a verb which means define
again or differently. The use of the word can attract the readers by making them the think about the purpose of the bank advertisement.
6. Where I come from is important, but where I am going matters more.
BNP Paribas Wealth Management The sixth bank advertisement is from BNP Paribas Wealth Management.
This advertisement appeared on November 5, 2014 in The Economist magazine.
The lexical elements which is found in this advertisements sentence is repetition.
The word “Where I” repeat twice in this sentence.
The figurative language used in this advertising sentence is hyperbole.
“Where I come from is important, but where I am going matters more” this sentence has the exaggreration about where someone come from and someone
will go. The words “matters more” make the exaggeration by showing that
someone will go is a problem. According to the meaning this sentence has denotative meaning because
the sentence in the advertising language is the real meaning according to dictionary. Where I come from is important but, where I am going matters more
this sentence means that where someone come from is important but, where someone go will be more important.
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This advertising sentence is included in complex sentence. Complex
sentences consist of two clauses, one main clause and one independent clause Curme, 1966: 74. In this sentence there are three clauses, the first clause is
“where I come from” the second clause is “where I come from is important” and
the third clause is “where I am going matters more”.
This sentence is a statement in order to relay information. According to the
types of sentence, this is a declarative sentence. The ellipisis found in this sentence in the final position, where I come from
is important but, where I am going matters more important. According to the type, this is textual ellipsis.
The repetition usage in this bank advertisement make the distinctive features by using the same word in the beginning of each clause. The same word
is rare used in english language. The same word usually replaced by the pronoun or reference. In an advertisement repetition is used in order to give the emphasize
of the word.
7. With you for the everyday and the long haul.
