The reminbi. Is your business positioned to prosper?
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type of goods. Capturing as a verb means to succeed in getting control of soemthing that other people are also trying control. Opportunities as noun means
a time when a particular situation makes it possible to do or achieve something. This bank advertisements is a phrase, not a sentence so that the sentence
structure and the types of sentence can not applied in this bank advertisement because it is a phrase. There is no subject in this sentence. Two verbs, “tracking”,
“capturing” and two nouns “markets” “opportunities” are found in this advertising sentence.
The distinctive feature in this advertisement lies on the grammatical features. This bank advertisements phrase uses the parallel structure. In grammar,
parallel structure or parallel construction, is a balance within one or more sentences of similar phrases or clauses that have the same grammatical structure.
The application of parallelism improves writing style and readability, and is thought to make sentences easier to process.
4. The reminbi. Is your business positioned to prosper?
Standard Chartered The fourth bank advertisement is from Standard Chartered. This
advertisement appeared on April 12, 2014 in The Economist magazine. The
lexical elements found in the advertisements sentence is proper noun. The word
“The reminbi” is the proper noun because it is the name of a thing, a currency. The figurative language is not found in this sentence. The words in this
phrase are not using the figurative terms to express the thought in the sentence.
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According to the meaning this sentence has denotative meaning. the
words in this sentence have the same meaning and intention according to the real meaning. The reminbi which means
the system of currency of the peoples Republic of China and prosper which means
succeed in material terms.
This advertising language included in simple sentence
” because the sentence only have one clause
. In this sentence there is one subject “is your business
”, and one predicate “positioned to prosper”. This advertisements begin with the phrase The reminbi which means the currency of China.
This advertising language included in interrogative sentence.
Interrogative sentence are ask question. Interrogative sentences are also easy to spot. That‟s because they always ask a question and end in a question mark
Mcloughlin, 2000: 18
The elipsis found in this advertisement sentence. There is one mising word
in this sentence. Is your business posi tioned to prosper?” should be Is your
business have positioned to prosper?” the word “have” here means “done” this
word ommited in this sentence in order to make the sentence shorter and effective. According to the position, this is medial ellipsis because the ellipsis lies on the
middle of the sentence. According to the types, this is structural ellipsis. In structural ellipsis, the interpretation depends on knowledge of grammatical
structure. The distinctive feature in this advertisement lies on the lexical features.
The beginning of the sentence is a very simple and short phrase. This is in order to make the sentence have a crisp sense to the readers.
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