Review of Related Study

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CHAPTER II REVIEW OF LITERATURE

This second chapter contains three parts, first is the review of related study which will tell about the related study conducted by Kamba 2007 in the case of the Stylistic Analysis on Linguistic Features of News Titles in the Jakarta Post on August 19, 2007 Issue, Wibowo 2013 with a case about A Stylistic Analysis on the Club Focus Column in “World Soccer” Magazine and Pratiwi 2015 in the case of A Style of the Coca-Cola Advertisements and its Persuasive Effects toward the Readers. Each of this study is reviewed to find the similarities and the different point of view in order to avoid the same topic and study. The second part is the review of related theories which will tell about the theory used to analyze this study and the third part is the theoretical framework, this part contains important review related to answer the problem of this study.

A. Review of Related Study

This part is the review of related study by Kamba 2007 entitled “Stylistic Analysis on Linguistic Features of News Titles in the Jakarta Post on August 19, 2007 Issue ”. In Kamba‟s study she analyzed about the text by language style which was used in the news title headline in The Jakarta Post. Kamba collected data from the printed newspaper and focused only in the news title headline. There were 50 news titles analyzed in this study, taken from August 19, 2007 issue. This issue was chosen because it was considered up to date and the most relevant to the time of the analysis. The language features were identified by analyzing the headline of each news title in The Jakarta Post. The language 8 features which would be used to analyze the news titles headline were graphological, phonological, grammatical and lexical features, according to the Peter Verdonk theory. The frequency of each datum also would be analyzed, which style were mostly and which one was rarely used and the significance of each language. Then she analyzed the effect of the language feature to the text. In order to analyze the data Kamba uses stylistic approach which was the most appropriate approach because it studies language features. The second review of the related study was by Wibowo 2013 entitled “A Stylistic Analysis on the Club Focus Column in “World Soccer” Magazine”. In this study, Wibowo collected the data from club focus column of “World Soccer” magazine on November 2011, December 2011 and March 2012. There are 3 articles used in this research. Wibowo focused on the graphological and lexical language features. The study investigated the use of the language features from graphological and lexical analysis. Then, he also analyzed the possible effect of those language features when they were applied in the soccer article. The third review of the related study is by Pratiwi 2015 entitled “A Style of the Coca-Cola Advertisements and its Persuasive Effects toward the Readers ”. In her study, Pratiwi focused on identifying the language features of stylistic devices such as vocabulary diction, grammar sentence, clause, phrase, word, and morpheme, phonological aspect rhyme, alliteration, assonance, repetition, and meter, metaphor, and consonance. Almost all the details of the stylistic device she used to analyze the data. From the language feature, then she conducts deeper analysis about in what ways the language features which create a style on 9 Coca-Cola advertisements create persuasive effects toward young readers who learn English as foreign language. The data were taken from 125 Years Booklet of the Coca-Cola Company. The 12 out of 40 advertisements appeared on the booklet are chosen as data by her because they are considered relevant to the study, containing written texts in form of slogans, The previous study by Kamba analyzed the text by language style with language features such as graphological, phonological, grammatical and lexical aspect, Pratiwi focused in the language features which create persuasive effect toward young readers and Wibowo focused on the language features which make possible effect to the article. In this study the language features also will be analyzed. The data are taken from The Economist magazine and focused on the bank advertisement. In the analysis of the advertisement, the main focus of the language features are about the lexis according to function, meaning and grammatical features. After the language features of the advertisements, then the functions of using language features in the bank advertisements in The Economist magazine and the functions of using them in the advertisements will be analyzed. The difference of this study and the previous recent study is in the data and the purposes of analyzing the data. 10

B. Review of the Related Theories