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easy to remember. This advertising sentence has a long and complex sentence. The long and complex sentence make the clear description about the information
of the bank service.
11. WHY A BANK SHOULD MAKE CLEAN AIR ITS BUSINESS.
CitiBank
The eleventh bank advertisements is from CitiBank . This advertisements
appeared on August 22, 2015 in The Economist magazine. The lexical elements
found in the advertisements sentence is euphemism. The usage of the term
“clean air” have a positive sense in this sentence.
The figurative language used in this advertising sentence is synedoche. In
this advertising sentence, there is a figure of speech in which the use of a word in boarded sense that includes the ordinary meaning as one aspect Perrine,
1969:69 . The word “ a bank” represents the whole subject as one aspect in a
business because the idea in this sentence also refers to the each bank which have a business.
According to the meaning this sentence has conotative meaning because
the sentence in this advertising language , especially in the term “clean air” in this
sentence is not similar to the real meaning according to dictionary. The intention about the term “clean air” in this sentence is to explain that a bank should make a
good flow in busisness.
This advertising language is included in simple sentence
” because the sentence only have one clause
. In this sentence, there is one subject “a bank”, one verb “make” and one object “its business”.
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Interrogative sentence
types found
in this
advertising sentence.Interrogative sentence are ask question. Interrogative sentences are also
easy to spot. Ellipsis is not found in this sentence. This advertising sentence has the
complete sentence and there is no omission word in this sentence. The distinctive features in this bank advertisement lies on the lexical
features. The word “clean air” make the difference in this advertisement sentence because the words actually have not the relationship with the bank and business.
The real meaning of the word “clean air” is fresh wheater, but in this sentence related to the bank and business, it is about the good flow of money and no
corruption. The usage of this term can attract the readers to read deeper information about the bank service.
12. RMB. The strength of a relationship is all in the detail.
