54
The usage of polysemous word in this bank advertisement make the distinctive features in this sentence. The word “challenge” have two meaning, first
the positive meaning as a dare or defiance and second the negative meaning, refusal or objection. The use of the polysemous word “challenge” which has two
meanings between negative and positive, make the reader think about the true meaning of the word in the advertisement.
9. THE RIGHT RELATIONSHIPS CAN CHANGE THE WORLD
Australia and New Zealand Bank
The ninth bank advertisement is from Australia and New Zealand Bank. This advertisement appeared on June 13, 2015 in The Economist magazine.
There is no lexical elements found in the advertisements. This advertising sentence is not included in any lexical elements; proper noun, repetition,
synonymy, polysemy and euphemism. The figurative language used in this advertising sentence is
personification.
The personification found in the word “change”. The word „change” is a verb that only human being can do, whereas there are no human
things in this sente nce. In this sentence “the right realtionship” be likened as
human that can change the world. The usage of personification in this bank advertisement make the distinctive features in this sentence. By using the word
“change” which is a verb, the subject “relationship” which is not a human thing animate as a human to change the world.
55
According to the meaning this sentence has denotative meaning because
the sentence in the advertising language has the similar meaning with the real meaning of the word. This sentence means that with a good relationship can make
the world better.
This advertising language included in simple sentence
” because the sentence only have one clause
. “The Right Relationships Can Change The World” has one subject “the right relationship” one verb “change” and one object “the
world ”
There are no exclamation mark and question mark in this sentence so,
according to the types of sentence, this is a declarative sentence, because the
sentence is a statement in order to relay information or ideas. Ellipsis is not found in this sentence. This advertising sentence has the
complete sentence and there is no omission word in this sentence.
10. Do you know that feeling you get when someone says you have done a
