A lot of people understand money. How many people understand

60 this sentence shows satire about the family in the old days whether they will be abandoned by their children or not. According to the meaning this sentence has denotative meaning. The words in the sentence have the similar meaning to the real meaning according to the dictionary. The meaning of the words in the sentence are about the the family in the old days whether they will be abandoned by their children or not. This advertising language included in simple sentence because the sentence only have one clause, according to Simpson, simple sentence comprises just one independent clause Simpson, 2004: 59 . This advertising language is included in interrogative sentence. Interrogative sentence are ask question. Interrogative sentences are also easy to spot. That‟s because they always ask a question and end in a question mark Mcloughlin, 2000: 18 The distinctive feature in this bank advertisement lies on the grammatical feature. The interogative sentence used make the sentence different. Usually an advertisement uses a declarative sentence to give the information about the product or service. The interrogative sentence used in this advertisement asking about the future in the old age in order to make the readers prepare their old age.

14. A lot of people understand money. How many people understand

families? PICTET The fourteenth bank advertisements is from PICTET. This advertisements appeared on October 17, 2015 in The Economist magazine. The lexical elements 61 found in the advertisements sentence is the repetition. There are two “understannd” word in this sentence. The figurative language used in this advertising sentence is irony. The purpose of using a figure of speech irony is to insinuate or subtly give warning to the readers. In this sentence the first sentence talk that a lot of people understand money, and the the second sentence is the question about How many people understand families?. This sentence make insinuations between money and families. According to the meaning this sentence has denotative meaning. Denotation sentence is a sentence that contains the actual meaning to a word or group of words. in which a word or group of words in the dictionary. The meaning of this sentence is about the understanding of money and families. This advertising language is included in simple sentence, although the sentence consist of two sentences, both of them are simple sentence because the sentence only have one clause. In the first senten ce there is one subject “ a lot of people ” , one adjective “understand” and one object “money”. In the second sentence, there is one subject “people” ,one adjective “understand” and one object “families”. There are two types of sentence in this advertising sentence. The first is declarative sentence “A lot of people understand money”, this sentence is a statement in order to relay information or idea. The second is interrogative sentence “How many people understand families?”, this sentence ended with question mark. 62 The distinctive features in the advertisement lies on the lexical feature. The usage of the figurative language irony make this sentence different. The first sentence declare that all people know about money. The second sentence asking about how many people understand family. This is an irony that many people prefer money than family.

15. Every brush stroke takes more than it looks