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8. The biggest challenge for any corporate is nothing but an opportunity
waiting to unfold. State Bank of India
The eighth bank advertisement is from State Bank of India. This advertisement appeared on January 15, 2015 in The Economist magazine. The
lexical elements found in the advertisements sentence is polysemy. The
polysemy lies on the word “challenge”. The word “challenge” can be a task or situation that tests someone‟s abilities, a refusal or an objection.
The figurative language used in this advertising sentence is
personification . The personification is
found in the word “ waiting to unfold”. The subject “an opportunity” which is nonhuman thing animate as verb that only
human being can do, whereas there are no human things in this sentence.
According to the meaning this sentence has denotative meaning because
the sentence in the advertising language has the meaning that is consistent with the definition contained by the word. This sentence means that the largest
challenge in any corporate is nothing but there is a chance that waiting to spread.
This advertising language included in compound sentence. The term
compound sentence is used to describe structures which have more than one clause in them, and these clauses are of equal grammatical status Simpson, 2004:
60. In this sentence there are two clauses that have equal grammatical status. The first clause is “The biggest challenge for any corporate is nothing” and the second
clause is “an opportunity waiting to unfold”.
According to the types of sentence, this is a declarative sentence, because
the sentence is a statement in order to relay information or ideas.
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The usage of polysemous word in this bank advertisement make the distinctive features in this sentence. The word “challenge” have two meaning, first
the positive meaning as a dare or defiance and second the negative meaning, refusal or objection. The use of the polysemous word “challenge” which has two
meanings between negative and positive, make the reader think about the true meaning of the word in the advertisement.
9. THE RIGHT RELATIONSHIPS CAN CHANGE THE WORLD