The biggest challenge for any corporate is nothing but an opportunity

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8. The biggest challenge for any corporate is nothing but an opportunity

waiting to unfold. State Bank of India The eighth bank advertisement is from State Bank of India. This advertisement appeared on January 15, 2015 in The Economist magazine. The lexical elements found in the advertisements sentence is polysemy. The polysemy lies on the word “challenge”. The word “challenge” can be a task or situation that tests someone‟s abilities, a refusal or an objection. The figurative language used in this advertising sentence is personification . The personification is found in the word “ waiting to unfold”. The subject “an opportunity” which is nonhuman thing animate as verb that only human being can do, whereas there are no human things in this sentence. According to the meaning this sentence has denotative meaning because the sentence in the advertising language has the meaning that is consistent with the definition contained by the word. This sentence means that the largest challenge in any corporate is nothing but there is a chance that waiting to spread. This advertising language included in compound sentence. The term compound sentence is used to describe structures which have more than one clause in them, and these clauses are of equal grammatical status Simpson, 2004: 60. In this sentence there are two clauses that have equal grammatical status. The first clause is “The biggest challenge for any corporate is nothing” and the second clause is “an opportunity waiting to unfold”. According to the types of sentence, this is a declarative sentence, because the sentence is a statement in order to relay information or ideas. 54 The usage of polysemous word in this bank advertisement make the distinctive features in this sentence. The word “challenge” have two meaning, first the positive meaning as a dare or defiance and second the negative meaning, refusal or objection. The use of the polysemous word “challenge” which has two meanings between negative and positive, make the reader think about the true meaning of the word in the advertisement.

9. THE RIGHT RELATIONSHIPS CAN CHANGE THE WORLD