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This advertising sentence is included in complex sentence. Complex
sentences consist of two clauses, one main clause and one independent clause Curme, 1966: 74. In this sentence there are three clauses, the first clause is
“where I come from” the second clause is “where I come from is important” and
the third clause is “where I am going matters more”.
This sentence is a statement in order to relay information. According to the
types of sentence, this is a declarative sentence. The ellipisis found in this sentence in the final position, where I come from
is important but, where I am going matters more important. According to the type, this is textual ellipsis.
The repetition usage in this bank advertisement make the distinctive features by using the same word in the beginning of each clause. The same word
is rare used in english language. The same word usually replaced by the pronoun or reference. In an advertisement repetition is used in order to give the emphasize
of the word.
7. With you for the everyday and the long haul.
Deutsche Bank The seventh bank advertisement is from Deutsche Bank. This
advertisement appeared on November 5, 2014 in The Economist magazine. The
lexical elements found in the advertisements sentence is synonymy. The
synonym word lies on the word “everyday” and “long haul”. Everyday and long haul in this sentence have the similar meaning which means in a long period.
The figurative language found in this advertising sentence is hyperbole.
This sentence contains hyperbole because there is something exaggerate. The
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exaggeration sense contains in the word everyday and the long haul. “With you for
the everyday and the long haul” means want to always together in a long period. According to the meaning this sentence has connotative meaning. This
advertising sentence is a conotative meaning because the intention of each word in this sentence has different perception with the real meaning.
“With you for the everyday and the long haul
” in a reality, it is not impossible if someone you always with someone or something in everyday and the long haul. There must be
sometime that they are seperate for a while.
This advertising language included in simple sentence
” because the sentence only have one clause, according to Simpson, simple sentence comprises
just one independent clause Simpson, 2004: 59 .
According to the types of sentence, this is a declarative sentence,
because the sentence is a statement in order to relay information or ideas.
There is elipsis found in this advertising sentence. Some words are ommited in
this sentence. In the beginning of the sentence should be a noun and verb such as I want with you for the everyday and the long haul. This is an initial ellipsis and
according to the type this is situational ellipsis. The word “with” in this bank advertisement make the distinctive feature
because it is rare in english language using the preposition in the beginning of a sentence. Preposition
is a word that lies in front of nouns, verbs, and adjectives. It is used to refer to a thing or place. The usage of preposition in this bank
advertisement is in order to make the direct reference of the noun “you” which refers to the readers and make them involved to this advertisements.
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8. The biggest challenge for any corporate is nothing but an opportunity
