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The distinctive features in the advertisement lies on the lexical feature. The usage of the figurative language irony make this sentence different. The first
sentence declare that all people know about money. The second sentence asking about how many people understand family. This is an irony that many people
prefer money than family.
15. Every brush stroke takes more than it looks
With vision and exertion, we shape a bright future for everyone.
Agricultural Bank of China The fifteenth bank advertisement is from Agricultural Bank of China. This
advertisement appeared on January 23, 2016 in The Economist magazine. The
lexical elements found in the advertisements sentence is euphemism. The word
“exertion” which means physical or mental effort; the application of a force, influence, or quality has the better sense than work very hard or struggle. The
choice of word “exertion” make a good sense in this advertising sentence.
The figurative language which found in this advertising sentence is simile.
The characteristic of simile shows in the word “than”. In a simile the comparison is expressed by the use of some word or phrase, such as like, as, than, similar to,
resembles, or seems. This sentence compares between brush and the appearance.
The personification also found in this sentence. The brush is animate like human
to “stroke”.
According to the meaning this sentence has denotative meaning. This
advertising sentence has denotative meaning because the meaning of the words which convey in this sentence have the similar meaning to the real meaning
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according to dictionary. This sentence means that the appearance of a brush is not the same with the usage of it, with the ability to think about or plan the future with
imagination or wisdom and the physical or mental effort, the bright future will be shaped for everyone.
This advertising language is included in complex sentence because there
are three clause in this advertising sentence. A complex sentence contains one independent proposition and one more subordinate clauses Curme, 1966: 74.
The first clause is „Every brush stroke takes more than it looks” the second
clause is “With vision and exertion”, and the third clause is “we shape a bright future for everyone
”. The complex sentence in this advetising sentence has different word order. In the second clause “With vision and exertion, we shape a
bright future for everyone ” the conjunction “with” lies on the beginning of the
second s entence. The subject “we” lies after the conjunction sentence. This is
called the distinctive language feature. Verdonk in his Stylistics define it as texture, the quality of a piece of literary writing in terms of its specific language
feature, its choices of style.
According to the types of sentence, this is a declarative sentence, because
the sentence is a statement in order to relay information or ideas. Declarative sentences make a statement to relay information or ideas Mcloughlin, 2000:18
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B. The Functions of Language Features in the Bank Advertisements in
