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Interrogative sentence
types found
in this
advertising sentence.Interrogative sentence are ask question. Interrogative sentences are also
easy to spot. Ellipsis is not found in this sentence. This advertising sentence has the
complete sentence and there is no omission word in this sentence. The distinctive features in this bank advertisement lies on the lexical
features. The word “clean air” make the difference in this advertisement sentence because the words actually have not the relationship with the bank and business.
The real meaning of the word “clean air” is fresh wheater, but in this sentence related to the bank and business, it is about the good flow of money and no
corruption. The usage of this term can attract the readers to read deeper information about the bank service.
12. RMB. The strength of a relationship is all in the detail.
HSBC
The twelfth bank advertisement is from HSBC. This advertisement appeared September 12, 2015 in The Economist magazine. There is no lexical
elements found in the advertisements. This advertising sentence is not included in any lexical elements; proper noun, repetition, synonymy, polysemy and
euphemism. The figurative language is not found in this phrase. The words in this
phrase are not using the figurative terms to express the thought in the phrase.
According to the meaning this sentence has denotative meaning because the word
in this advertising sentence has the same meaning with the real meaning to convey something that is factual. Denotative meaning of the sentence does not change the
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meaning.. This sentence means that the strength of a relationship is all in the detail like a RMB, the system of currency of the peoples Republic of China.
This advertising language is included in simple sentence
” because the sentence only have one clause. In this sentence there is one subject, one verb and
one object.
According to the types of sentence, this is a declarative sentence, because
the sentence is a statement in order to relay information or ideas. Ellipsis is not found in this sentence. This advertising sentence has the complete
sentence and there is no omission word in this sentence. The distinctive feature in this advertisement lies on the lexical feature.
Although there are no lexical features such as proper noun, repetition, synonymy, polysemy and euphemism found in this bank advertisement, but the abbreviation
of the China currency “RMB” in the beginning of the sentence can attract the
readers to read the deeper information about the bank service.
13. Will I be missed when I step back?
Are my children the right ones to succeed me? Should I look outside the family?
UBS The thirteenth bank advertisements is from Union Bank of Switzerland
UBS. This advertisements appeared on October 3, 2015 in The Economist magazine. The lexical elements found in the advertisements sentence is
polysemy
. The word “missed‟ has several meaning, such as lose, neglect or love.
The figurative language used in this advertising sentence is irony. Irony
classed as one figure of speech conflict or figure of speech satire. The question in
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this sentence shows satire about the family in the old days whether they will be abandoned by their children or not.
According to the meaning this sentence has denotative meaning. The
words in the sentence have the similar meaning to the real meaning according to the dictionary. The meaning of the words in the sentence are about the the family
in the old days whether they will be abandoned by their children or not.
This advertising language included in simple sentence because the
sentence only have one clause, according to Simpson, simple sentence comprises just one independent clause Simpson, 2004: 59 .
This advertising language is included in interrogative sentence.
Interrogative sentence are ask question. Interrogative sentences are also easy to spot. That‟s because they always ask a question and end in a question mark
Mcloughlin, 2000: 18 The distinctive feature in this bank advertisement lies on the grammatical
feature. The interogative sentence used make the sentence different. Usually an advertisement uses a declarative sentence to give the information about the
product or service. The interrogative sentence used in this advertisement asking about the future in the old age in order to make the readers prepare their old age.
14. A lot of people understand money. How many people understand
