B. Conceptual Framework
There  are  many  problems  related  to  teaching  and  learning  of  reading which are monotonous learning media and material, limited time and availability
of interactive learning multimedia. The results of those problems are the students can  easily  get  bored  since  there  is  no  innovative  technology  in  the  learning
material.  Based  on  the  relevant  studies  between  reading  and  interactive multimedia,  it  can  be  concluded  that  interactive  multimedia  gives  many  benefits
both  for teachers and students.  For teacher, interactive multimedia helps them  to deliver the material effectively and interactively in an interesting way. While for
students,  the  use  of  interactive  multimedia  in  learning  process  can  help  them  to achieve  the  required  competencies  and  change  their  attitude  towards  English,
especially reading skill. According to KTSP, there are some types of texts that should be taught in
grade VII of junior high school such as short functional text and essay in form of descriptive text. Based on the identification of problem, the researcher focusses on
the  descriptive  text  which  is  longer  and  more  difficult  to  learn  by  grade  VII students  than  short  functional  text  which  is  shorter  and  easier.  Needs  analysis  is
conducted  to  gain  the  information  about  target  needs  and  learning  needs.  The model of material writing process proposed by Bolitho in Tomlinson 1998: 98 is
chosen  by  the  researcher  as  the  development  model  guide  because  the  steps  are simple and feasible. However, an adaption is done to suit the research condition,
especially time limitation. It was done by omitting the student use or actual use of material and replacing with expert judgment.
The  content  of  the  material  will  be  adapted  from  various  sources including  the  printed  textbooks.  There  are  many  interesting  reading  tasks  in  the
printed  textbooks  that  can  be  adapted  in  the  interactive  multimedia  program  in order to meet the students’ needs. However, the task will be modified and added
with  some  pictures,  animations  and  sounds.  In  this  study,  it  is  expected  that  the interactive  learning  multimedia  makes  the  teaching  learning  process  more
fascinating and enjoyable.