98
5. Hasil Uji Reliabilitas Android a. Hasil Uji Reliabilitas
Brand Awareness
Case Processing Summary N
Cases Valid
30 100.0
Excluded
a
.0 Total
30 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbachs Alpha N of Items
.730 3
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item- Total Correlation
Cronbachs Alpha if Item Deleted
BA1 8.07
2.754 .464
.741 BA4
8.37 1.689
.539 .735
BA5 8.03
2.309 .756
.458
b. Hasil Uji Reliabilitas Brand Association
Case Processing Summary
N Cases
Valid 30
100.0 Excluded
a
.0 Total
30 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbachs Alpha N of Items
.654 3
99
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item- Total Correlation
Cronbachs Alpha if Item Deleted
BA1 8.07
2.754 .464
.741 BA4
8.37 1.689
.539 .735
BA5 8.03
2.309 .756
.458
c. Hasil Uji Reliabilitas Perceived Quality
Case Processing Summary
N Cases
Valid 30
100.0 Excluded
a
.0 Total
30 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbachs Alpha N of Items
.693 3
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item- Total Correlation
Cronbachs Alpha if Item Deleted
PQ1 7.53
3.085 .331
.830 PQ2
6.27 2.961
.595 .517
PQ3 6.67
2.299 .649
.402
100
d. Hasil Uji Reliabilitas Brand Loyalty
Case Processing Summary
N Cases
Valid 30
100.0 Excluded
a
.0 Total
30 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbachs Alpha N of Items
.791 3
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item- Total Correlation
Cronbachs Alpha if Item Deleted
BL2 6.67
2.989 .492
.863 BL3
6.97 2.378
.751 .580
BL5 7.03
2.792 .675
.675
6. Hasil Uji Reliabilitas iOS a. Hasil Uji Reliabilitas
Brand Awareness
Case Processing Summary
N Cases
Valid 30
100.0 Excluded
a
.0 Total
30 100.0
a. Listwise deletion based on all variables in the procedure.
101
Reliability Statistics
Cronbachs Alpha N of Items
.693 3
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item- Total Correlation
Cronbachs Alpha if Item Deleted
BA12 7.97
2.171 .638
.449 BA42
8.07 2.202
.446 .687
BA52 7.97
2.309 .460
.661
b. Hasil Uji Reliabilitas Brand Association
Case Processing Summary
N Cases
Valid 30
100.0 Excluded
a
.0 Total
30 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbachs Alpha N of Items
.661 3
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item- Total Correlation
Cronbachs Alpha if Item Deleted
BS12 7.53
2.051 .674
.303 BS42
8.00 2.345
.418 .637
BS52 7.87
2.395 .360
.720
102
c. Hasil Uji Reliabilitas Brand Perceived Quality
Case Processing Summary
N Cases
Valid 30
100.0 Excluded
a
.0 Total
30 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbachs Alpha N of Items
.723 3
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item- Total Correlation
Cronbachs Alpha if Item Deleted
PQ12 6.80
2.097 .768
.311 PQ22
6.70 3.941
.319 .859
PQ32 6.97
2.723 .603
.561
d. Hasil Uji Reliabilitas Brand Loyalty
Case Processing Summary
N Cases
Valid 30
100.0 Excluded
a
.0 Total
30 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbachs Alpha N of Items
.848 3
103
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item- Total Correlation
Cronbachs Alpha if Item Deleted
BL22 6.47
3.085 .736
.769 BL32
6.20 2.924
.673 .836
BL52 6.53
3.154 .748
.761
104
7. Tabel Jawaban Responden Kueisioner Android
Kategori