frequency of integrated loanwords code-switching cases in news articles was found in Femina Magazine. There were 38 integrated loanwords code-switching
cases found in this category. Kartini Magazine contained the least number of integrated loanwords code-switching cases in news articles. There were 3 cases
found in news articles of Kartini Magazine.
Table 4.17 Sample of Integrated Loanwords Code-switching in News
Magazine Example of
Integrated Loanwords Occurrence
image -nya
di-blend bucklenya
muse -nya
Cita Cinta Magazine
ngegym 1
blog -nya
12 meng-update
3 shopping-nya
2 blazernya
Femina Magazine
pastry-nya 1
ber-high heels sense of humor
-nya Kartini
Magazine di-make over
1
d. Opinion
In opinion articles, a number of integrated loanwords code-switching cases was found in Cita Cinta Magazine. There were 29 cases of integrated loanwords
code-switching happened in opinion articles of Cita Cinta Magazine. Several integrated loanwords code-switching cases in opinion articles were found in
Femina Magazine. There were 20 integrated loanwords code-switching cases
found in this category. The most frequent integrated loanwords code-switching cases were found in Kartini Magazine. There were 45 cases which occurred.
Table 4.18 Sample of Integrated Loanwords Code-switching in Opinion
Magazine Example of
Integrated Loanwords Occurrence
nge-date 4
di-styling 2
nge-pink mem-forward-nya
Cita Cinta Magazine
effect -nya
1
di-roller
2
soulmate-nya Meng-apply
return -nya
Femina Magazine
Flavor-nya
1
Pendonor
19
mendonorkan
10
men-coping stress praline-nya
3
Kartini Magazine
railing-nya
1
e. Fiction
In fiction category, there were 5 cases of integrated loanwords code switching cases. Four cases were found in Femina Magazine, one case in Kartini
Magazine and no cases in Cita Cinta Magazine. Most of the cases which occurred were English words which integrated with Indonesian possessive suffix “-nya”.
Table 4.19 Integrated Loanwords Code-switching in Fiction
Magazine Example of
Integrated Loanwords Occurrence
Cita Cinta Magazine
- - scarf-
nya ter-update
feature -nya
Femina Magazine
steak-nya 1
Kartini Magazine
SMS -nya 1
In conclusion, the researcher found 6.095 code-switching cases in the three Indonesian woman magazines. The highest frequency was 3.946 single-word
code-switching cases and the least frequency was 43 diglossic code-switching cases.
B. Possible Reasons for Code-switching
After classifying the types of code-switching which occurred in Cita Cinta
, Femina and Kartini Indonesian woman magazines, the researcher found some possible reasons of the phenomena based on several experts in the review of
literature.
1. The Topic Under Discussion
One of the reasons for code-switching proposed by Poedjosoedarmo 1975 is the topic under discussion. The researcher found three degree of the use of
code-switching because of the topic being discussed. First, the writer intentionally used the terms to get a more impressive expression than using the original
Indonesian word. Second, there was still possibility to find the Indonesian translated version. However, English terms are more familiar and widely used to
the topic being discussed. Third, it was hard or almost impossible to translate into Indonesian word.
Some articles with a particular topic have already had their own English terms although Indonesian words can still be placed to represent the terms. For
example there were some pages of articles about the recent fashion style of distro or distribution outlet in Femina Magazine. Eventhough the word T-shirt was
possible to be replaced by Indonesian word kaos, T-shirt was recognized to be more impressive. The writer also used the word branding, department store and
full print which still possible to be replaced by the Indonesian words.
