Table 4.7 The Number of Phrase Code-switching Cases
Parts of the Magazine Magazines
Advertisement Feature News Opinion
Fiction Cita Cinta
159 108 120
214 -
Femina 479 332
197 220
7 Kartini
239 143 13
99 2
Total number 1.527
The total numbers of phrase code-switching cases in the Indonesian woman magazines being studied were 1.527 cases. Among the 5 categories of
articles inside the magazines, the highest frequency was in the advertisement category of Femina Magazine with 479 cases. In addition, there were no code-
switching cases found in fiction writing of Cita Cinta Magazine since there was no fiction writing in the magazines.
a. Advertisement
In advertisement category, the most high frequency of phrase code- switching case was found in Femina Magazine with 479 numbers of occurrences.
Out of the numbers, noun phrases dominated the cases emerged. In Kartini Magazine, there were 329 phrase code-switching cases appeared. In addition,
most of the phenomena were noun phrases. The smallest number of phrase code- switching case frequency was in Cita Cinta Magazine. There were 159
occurrences. Most of them were in the form of noun phrases.
Table 4.8 The Most Frequent Phrase Code-switching in Advertisement
Magazine Example of Phrase
Occurrence talk show
fashion show 4
Cita Cinta Magazine
hotline service 3
Continued to page 39
Continued from page 38 kitten heels
skin care 5
Femina Magazine
hotline service 4
hotline service 5
facial wash Kartini
Magazine beauty hotline
3
From the table 4.8, the researcher found that noun phrases dominated the most frequent code-switching in advertisement. The phrase hotline service was the
phrase with the highest frequency among the highest phrases which occurred with 12 numbers of occurrences.
b. Feature
In feature articles, the most frequent cases were 270 phrase code-switching cases in Femina Magazine. Moreover, the most frequent phrases emerged were
noun phrases. The least number of occurrences were in Cita Cinta Magazine. There were 108 phenomena of phrase code-switching appeared. Out of the
number, the most frequent phrases happened were noun phrases. In Kartini Magazine, the numbers of phrase code-switching emerged were 143 phrases. In
addition, the most frequent phrases appeared were noun phrases.
Table 4.9 The Most Frequent Phrase Code-switching in Feature
Magazine Example of Phrase
Occurrence lip gloss
your story Cita Cinta
Magazine high heels
3 flying fox
16 motif leopard
11 Femina
Magazine brown sugar
10 ice skating
my body guard Kartini
Magazine baking powder
4
From the table 4.9 of most frequent phrase code-switching in feature articles, the researcher found that noun phrases dominated the highest frequency
of code-switching cases. The second high was adjective phrases. There were 34 adjective phrases found.
c. News
