advertisement category were noun words. Femina Magazine had the biggest amount of single-word code-switching cases. There were 296 cases which
occurred in the advertisement category. Most of them were noun words. Kartini Magazine had almost the same cases with Cita Cinta Magazine with 228 cases. In
addition, the most frequent single-word cases that existed in advertisement were noun words.
Table 4.3 The Most Frequent Single-word Code-switching in Advertisement
Magazine Example of
Single-word Occurrence
soft 8 february 5
Cita Cinta Magazine
new 3
sms 8 new
Femina Magazine
styling 6
cream 14 trend
Kartini Magazine
vagina 6
The researcher took 5 most frequent occurrence to represent the most frequent cases appeared. From the table 4.3, the researcher found that noun word
was placed as the word with highest frequency in the advertisement pages of the Indonesian woman magazine. Only two adjective words were found. They are
new and soft.
b. Feature
In feature articles category, Femina Magazine had the highest frequency. There were 814 cases found in feature articles. Out of that number, the most
frequent single-word code-switching cases that occurred were noun words. In Cita Cinta
Magazine, there were 191 code-switching cases. In addition, the most PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
frequent cases were dominated by noun words. The least frequent cases found by Kartini
Magazine. The single-word code-switching cases were 357 cases. Most of the cases were noun words.
Table 4.4 The Most Frequent Single-word Code-switching in Feature
Magazine Example of
Single-word Occurrence
diving 6 fashion
Cita Cinta Magazine
snack 4
outbound 30 editor 19
Femina Magazine
weekend 16
mode 26 syndrome 20
Kartini Magazine
incest 19
c. News
In the news articles category, the highest frequency of single-word code- switching was 531 cases which occurred in Femina Magazine. Further, the most
frequent single-word code-switching cases that emerged in news articles were noun words. In Cita Cinta Magazine, there were 163 cases of single-word code-
switching. Likewise, the most cases generally found were noun words. The least amount of single-word code-switching cases was found in news articles of Kartini
Magazine with 26 cases since there was not much news article in the magazine. In general, noun words dominated those number of cases appeared.
Table 4.5 The Most Frequent Single-word Code-switching in News
Magazine Example of
Single-word Occurrence
band 7
seafood 5 Cita Cinta
Magazine topping
4 Continued to page 36
Continued from page 35 blog
55 t-shirt 27
Femina Magazine
blogger 17 website 4
Kartini Magazine
diaper 3
Generally, noun words dominated the single-word code-switching cases in news articles of the three magazines. The word blog occurred more frequently
than the other words. The researcher did not include words with two or less occurrence. It was because commonly the words were in two or one time of
occurrence. So it was not represent the high frequency.
d. Opinion
