Background of the Study

1 CHAPTER I INTRODUCTION

1.1 Background of the Study

In our daily activity we spend many times in reading,like reading magazine or newspaper. But most of us will choose magazine to read because it more interesting compare with the others. Magazine has pictures which can help your understanding, and it is interesting because they are about real life and the news. Magazine can use as a medium of communication, source of information, as the voice of every person, as a media literacy-based learning, as increased creativity, and as an entertainer. Everyone has a stack of old magazines lying around the house somewhere, and whether youre walking past a newsstand in the mall or sitting in the dentists office and in the beauty salon youre going to be tempted to pick up a magazine and flip through the pages. Magazines are everywhere, but what are they exactly? Magazine is a periodical publication with articles, stories, or pictures on multiple subjects by different authors. It is written for the general public typically even special interest. Magazines are written with a general audience with special language. It is available by subscription or from newstands often heavily supported by advertising. It referred to as popular press publications because articles are often written by journalists, who gather information from various sources and synthesize it into their stories or reports. The audience for articles in magazines is usually the general public. A magazine consists of articles. The articles in magazines are often a good way to gain an overview of our topic. Universitas Sumatera Utara 2 Magazines have gone through a complex evolution over the years, and it is instructive to think of magazines as belonging to one of three distinct categories: trade, news, and consumer. Trade magazines are designed to inform the members of a particular professional or occupational group, of items of specific interest to them. These magazines are generally not available to the general public, and any advertising that they may contain tends to be directed at members of that trade. News magazines, which in the case of publications are directed at a broad readership. These magazines are designed to provide a single source through which readers can catch up on news, current events, and hot topics. Consumer magazines usually contain a number of small articles that deal with topics of interest to the targeted group, but in most instances the bulk of available space is devoted to advertising. In consumer magazines, advertisers have the opportunity to pitch well- defined mixes of products, in a way that speaks directly to the targeted group. Through magazines, they convey information about their products is getting directly into the hands of those people who are most likely to purchase what they are selling. Globe Asia magazine is one of the magazines that serves the three categories above that is trade, news, and consumer. Asia The Globe Jakarta . Globe Asia is an Indonesian business magazine published in English.The magazine has a market share of the business, both in Indonesia and in Asian countries. Globe Media Group is a magazine that houses the companys fastest-growing media in Indonesia. It is a business magazine covering local and interlocal business in news financial news, technology, companies, global economics, finance, business research,financial trends, business opportunities, global trends, innovations and growth strategies. Universitas Sumatera Utara 3 Language becomes a very powerful medium to convey all kinds of information, how they are written really depending on its language so that they can get a lot of reader. Language in magazine is interesting to discuss syntactically, that is logical relation, studies how to express concepts, moods, feelings and attitudes. Logical relation is part of syntax that teaches how to make a reasoning, strong and meaningful argument. It is a relation in which there is always the notion of cause-EFFECT. Cause and effect are an action-reaction combination that uses conjunctions. Logical relation refers to the communicative exchanges, the give and take that make up dialogical arguments. There are seven kinds of logical relation according to Beekman and Callow 1974:300 and Barnwell 1980:178. The following examples are the seven types of logical relation : 1. Reason-RESULT In the reason-RESULT relation the proposition which has the role of reason answer the question “why this result ?”. example: We were unable to carry out the experiment because the computer malfunctioned. 2. Means-RESULT Means-RESULT is the relationship in which the means proposition answer the question “how did this result come about?” Example: By washing the dishes, Jhon got it clean. 3. Purpose-MEANS Purpose-MEANS is a relationship in which the MEANS proposition answer the question “what was done in order to achieve this purpose?. Universitas Sumatera Utara 4 Example: The company conducted a detailed survey in order to gauge its clients’ views. 4. Concession-CONTRAEXPECTATION A Concession CONTRAEXPECTATION is a relation of unexpectedness bet ween propositions. Example: Although Jhon explained the technique, he wasn’t understand. 5. Grounds-CONCLUSION Grounds-CONCLUSION relation answer the question “What fact is this conclusion based on?” Example: The car is dirty, so Jhon must have washed it. 6. Grounds-EXHORTATION The Grounds-EXHORTATION relation is most like the grounds- CONCLUSION relation, however, in grounds-CONCLUSION the CONCLUSION is a statement and in Grounds-EXHORTATION the EXHORTATION is always a command Example: The door is open, so you close it, Jhon. 7. Condition-CONSEQUENCE The Condition CONSEQUENCE relation is also of the cause EFFECT type. However, the cause, that is, the condition, is either hypotical or there is some element of uncertainty. Example: if I like it I shall buy it. In this thesis, logical relation is adopted to be analyzed which are found in selected articles of Globe Asia magazine.The magazine was chosen as the object analysis because there are many of logical relations found in the articles. Universitas Sumatera Utara 5 It is very interesting in analyzing logical relation in Globe Asia magazine because logical relation is a study that teach how to express an idea, concepts, moods, feelings and attitudes. Between logical relation and the using of language in business are very close. Language has a very important meaning in the world of business. Logical relation is essential to business performer. Most activities performed by the business performer are done through the avenue created by logical relation. Logical relation becomes a very powerful medium to maintain argument and idea. For example, to ensure working partner or to promote, introduce a new product we can use logical relation. Based on the reasons above, it is important to discuss more about the term of logical relation through Globe Asia magazine in order to give more explanation about logical relation, how to use it in writing and in speaking.

1.2 Formulation of the Problem