Diciptakannya ASUS Zenfone Tipe – Tipe ASUS Zenfone

Tabel IV.3 ZenFone Max ZC550KL Network Technology GSM HSPA LTE Launch Announced 2015, August Status Available. Released 2016, January Body Dimensions 156 x 77.5 x 10.6 mm 6.14 x 3.05 x 0.42 in Weight 202 g 7.13 oz SIM Dual SIM Micro-SIM, dual stand-by Display Type IPS capacitive touchscreen, 16M colors Size 5.5 inches ~69.0 screen-to-body ratio Resolution 720 x 1280 pixels ~267 ppi pixel density Multitouch Yes Protection Corning Gorilla Glass 4 - Asus ZenUI Platform OS Android OS, v5.0 Lollipop Chipset Qualcomm MSM8916 Snapdragon 410 CPU Quad-core 1.2 GHz Cortex-A53 GPU Adreno 306 Memory Card slot microSD, up to 64 GB dedicated slot Internal 816 GB, 2 GB RAM Camera Primary 13 MP, f2.0, laser autofocus, dual-LED dual tone flash Features Geo-tagging, touch focus, face detection, panorama, HDR Video 1080p30fps Secondary 5 MP, f2.0 Sound Alert types Vibration; MP3, WAV ringtones Loudspeaker Yes 3.5mm jack Yes Comms WLAN Wi-Fi 802.11 bgn, Wi-Fi Direct, hotspot Bluetooth v4.0, A2DP, EDR GPS Yes, with A-GPS, GLONASS, BDS Radio To be confirmed USB microUSB v2.0, USB On-The-Go Features Sensors Accelerometer, proximity, compass Messaging SMSthreaded view, MMS, Email, Push Email, IM Browser HTML5 Java No -5GB free lifetime ASUS WebStorage -MP3WAVeAAC+player -MP4H.264player -Documentviewer -Photovideoeditor - Power Bank function Battery Non-removable Li-Po 5000 mAh battery Stand-by Up to 914 h 3G Talk time Up to 38 h 3G 4. ZenFone 2 ZE551ML Gambar IV.4 ZenFone 2 ZE551ML Tabel IV.4 ZenFone 2 ZE551ML Network Technology GSM HSPA LTE Launch Announced 2015, January Status Available. Released 2015, March Body Dimensions 152.5 x 77.2 x 10.9 mm 6.00 x 3.04 x 0.43 in Weight 170 g 6.00 oz SIM Dual SIM Micro-SIM, dual stand-by, dual active Display Type IPS capacitive touchscreen, 16M colors Size 5.5 inches ~70.8 screen-to-body ratio Resolution 1080 x 1920 pixels ~401 ppi pixel density Multitouch Yes Protection Corning Gorilla Glass 3 - Asus ZenUI Platform OS Android OS, v5.0 Lollipop, planned upgrade to v6.0 Chipset IntelAtom Z3580 4 GB RAM model Intel Atom Z3560 2 GB RAM model CPU Quad-core 2.3 GHz 4 GB RAM model Quad-core 1.8 GHz 2 GB RAM model GPU PowerVR G6430 Memory Card slot microSD, up to 128 GB dedicated slot Internal 163264 GB, 24 GB RAM Camera Primary 13 MP, f2.0, autofocus, dual-LED dual tone flash, check quality Features Geo-tagging, touch focus, face detection, panorama, HDR Video 1080p30fps, check quality Secondary 5 MP, f2.0 Sound Alert types Vibration; MP3, WAV ringtones Loudspeaker Yes 3.5mm jack Yes Comms WLAN Wi-Fi 802.11 abgnac, Wi-Fi Direct, hotspot Bluetooth v4.0, A2DP, EDR GPS Yes, with A-GPS, GLONASS NFC Yes Radio FM radio, RDS USB microUSB v2.0, USB Host Features Sensors Accelerometer, gyro, proximity, compass Messaging SMSthreaded view, MMS, Email, Push Email, IM Browser HTML5 Java No - Fast battery charging: 60 in 40 min - 5GB free lifetime ASUS WebStorage -MP3WAVeAAC+player -MP4H.264player -Documentviewer - Photovideo editor Battery Non-removable Li-Po 3000 mAh battery Stand-by Talk time Misc Colors Osmium Black, Sheer Gold, Glacier Gray, Glamor Red SAR EU 0.35 Wkg head Price group 710 Tests Performance Basemark OS II: 1094 Basemark OS II 2.0: 1090 Basemark X: 12565 Camera Photo Video Loudspeaker Voice 62dB Noise 61dB Ring 67dB Battery life Endurance rating 59h 5. ZenFone Selfie ZD551KL Gambar IV.5 ZenFone Selfie ZD551KL Tabel IV.5 ZenFone Selfie ZD551KL Network Technology GSM HSPA LTE Launch Announced 2015, June Status Available. Released 2015, August Body Dimensions 156.5 x 77.2 x 10.8 mm 6.16 x 3.04 x 0.43 in Weight 170 g 6.00 oz SIM Dual SIM Micro-SIM, dual stand-by Display Type IPS capacitive touchscreen, 16M colors Size 5.5 inches ~68.3 screen-to-body ratio Resolution 1080 x 1920 pixels ~403 ppi pixel density Multitouch Yes Protection Corning Gorilla Glass 4, oleophobic coating - Asus ZenUI Platform OS Android OS, v5.0 Lollipop, planned upgrade to v6.0 Marshmallow Chipset Qualcomm MSM8939 Snapdragon 615 CPU Quad-core Cortex-A53 Quad-core Cortex-A53 GPU Adreno 405 Memory Card slot microSD, up to 128 GB dedicated slot Internal 1632 GB, 23 GB RAM Camera Primary 13 MP, f2.0, 28mm, laser autofocus, dual-LED dual tone flash, Features 13 sensor size, geo-tagging, touch focus, face detection, panorama, HDR PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI Video 1080p30fps, Secondary 13 MP, f2.2, 1080p, autofocus, dual-LED dual tone Sound Alert types Vibration; MP3, WAV ringtones Loudspeaker Yes 3.5mm jack Yes Comms WLAN Wi-Fi 802.11 abgnac, Wi-Fi Direct, hotspot Bluetooth v4.0, A2DP, EDR GPS Yes, with A-GPS, GLONASS, BDS Radio FM radio, RDS USB microUSB v2.0, USB Host Features Sensors Accelerometer, gyro, proximity, compass Messaging SMSthreaded view, MMS, Email, Push Email, IM Browser HTML5 Java No - 5GB free lifetime ASUS WebStorage -MP3WAVeAAC+player -MP4H.264player -Documentviewer - Photovideo editor Battery Removable Li-Po 3000 mAh battery Stand-by Talk time Misc Colors Pure White, Chic Pink, Aqua Blue Price group 610 Tests Performance Basemark OS II: 774 Basemark OS II 2.0: 883 Basemark X: 4915 Display Contrast ratio: 928:1 nominal, 1.680 sunlight Camera Photo Video Loudspeaker Voice 65dB Noise 66dB Ring 75dB Audio quality Noise -92.1dB Crosstalk -92.5dB PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI 6. ZenFone 2 Laser ZE550KL Gambar IV.6 ZenFone 2 Laser ZE550KL Tabel IV.6 ZenFone 2 Laser ZE550KL Network Technology GSM HSPA LTE Launch Announced 2015, August Status Available. Released 2015, September Body Dimensions 152.5 x 77.2 x 10.8 mm 6.00 x 3.04 x 0.43 in Weight 170 g 6.00 oz SIM Dual SIM Micro-SIM, dual stand-by Display Type IPS LCD capacitive touchscreen, 16M colors Size 5.5 inches ~70.8 screen-to-body ratio Resolution 720 x 1280 pixels ~267 ppi pixel density Multitouch Yes Protection Corning Gorilla Glass 4 - Asus ZenUI Platform OS Android OS, v5.0 Lollipop, planned upgrade to v6.0 Marshmallow Chipset Qualcomm MSM8916 Snapdragon 410 Qualcomm MSM8939 Snapdragon 615 CPU Quad-core Cortex-A53 Quad-core Cortex-A53 Octa-core GPU Adreno 306 Adreno 405 Memory Card slot microSD, up to 128 GB dedicated slot Internal 16 GB, 2 GB RAM Camera Primary 13 MP, f2.0, laser autofocus, dual-LED dual tone flash Features Geo-tagging, touch focus, face detection, panorama, HDR Video 1080p30fps Secondary 5 MP, f2.0, autofocus Sound Alert types Vibration; MP3, WAV ringtones Loudspeaker Yes 3.5mm jack Yes Comms WLAN Wi-Fi 802.11 bgn, Wi-Fi Direct, hotspot Bluetooth v4.0, A2DP, EDR GPS Yes, with A-GPS, GLONASS Radio To be confirmed USB microUSB v2.0 Features Sensors Accelerometer, gyro, proximity, compass Messaging SMSthreaded view, MMS, Email, Push Email, IM Browser HTML5 Java No - 5GB free lifetime ASUS WebStorage -MP3WAVeAAC+player -MP4H.264player -Documentviewer - Photovideo editor Battery Removable Li-Po 3000 mAh battery Stand-by Talk time Misc Colors Black, White, Red, Silver, Gold Price group 510 PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI 7. ZenFone 2 Laser ZE500KL Gambar IV.7 ZenFone 2 Laser ZE500KL Tabel IV.7 ZenFone 2 Laser ZE500KL Network Technology GSM HSPA LTE Launch Announced 2015, August Status Available. Released 2015, August Body Dimensions 143.7 x 71.5 x 10.5 mm 5.66 x 2.81 x 0.41 in Weight 140 g 4.94 oz SIM Dual SIM Micro-SIM, dual stand-by Display Type Capacitive touchscreen, 16M colors Size 5.0 inches ~67.1 screen-to-body ratio Resolution 720 x 1280 pixels ~294 ppi pixel density Multitouch Yes Protection Corning Gorilla Glass 4 - Asus ZenUI Platform OS Android OS, v5.0 Lollipop, planned upgrade to v6.0 Marshmallow Chipset Qualcomm MSM8916 Snapdragon 410 CPU Quad-core 1.2 GHz Cortex-A53 GPU Adreno 306 Memory Card slot microSD, up to 128 GB dedicated slot Internal 816 GB, 2 GB RAM Camera Primary 13 MP, f2.0, laser autofocus, dual-LED dual tone flash Features Geo-tagging, touch focus, face detection, panorama, HDR Video 1080p30fps Secondary 5 MP, f2.0, autofocus PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI Sound Alert types Vibration; MP3, WAV ringtones Loudspeaker Yes 3.5mm jack Yes Comms WLAN Wi-Fi 802.11 bgn, Wi-Fi Direct, hotspot Bluetooth v4.0, A2DP, EDR GPS Yes, with A-GPS, GLONASS Radio To be confirmed USB microUSB v2.0 Features Sensors Accelerometer, proximity, compass Messaging SMSthreaded view, MMS, Email, Push Email, IM Browser HTML5 Java No - 5GB free lifetime ASUS WebStorage -MP3WAVeAAC+player -MP4H.264player -Documentviewer - Photovideo editor Battery Removable Li-Po 2400 mAh battery Stand-by Talk time Misc Colors BlackCeramic WhiteSilverPurpleAqua BlueSheer lRed Price group 510 8. ZenFone 2 Laser ZE500KG Gambar IV.8 ZenFone 2 Laser ZE500KG PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI Tabel IV.8 ZenFone 2 Laser ZE500KG Network Technology GSM HSPA Launch Announced 2015, August Status Available. Released 2015, October Body Dimensions 143.7 x 71.5 x 10.5 mm 5.66 x 2.81 x 0.41 in Weight 140 g 4.94 oz SIM Dual SIM Micro-SIM, dual stand-by Display Type TFT capacitive touchscreen, 16M colors Size 5.0 inches ~67.1 screen-to-body ratio Resolution 720 x 1280 pixels ~294 ppi pixel density Multitouch Yes Protection Corning Gorilla Glass 4 - Asus ZenUI Platform OS Android OS, v5.0 Lollipop, planned upgrade to v6.0 Marshmallow Chipset Qualcomm MSM8916 Snapdragon 410 CPU Quad-core 1.2 GHz Cortex-A53 GPU Adreno 306 Memory Card slot microSD, up to 128 GB dedicated slot Internal 816 GB, 2 GB RAM Camera Primary 8 MP, f2.0, laser autofocus, dual-LED dual tone flash Features Geo-tagging, touch focus, face detection, panorama, HDR Video 1080p30fps Secondary 5 MP, f2.0, autofocus Sound Alert types Vibration; MP3, WAV ringtones Loudspeaker Yes 3.5mm jack Yes Comms WLAN Wi-Fi 802.11 bgn, Wi-Fi Direct, hotspot Bluetooth v4.0, A2DP, EDR GPS Yes, with A-GPS, GLONASS Radio To be confirmed USB microUSB v2.0 Features Sensors Accelerometer, compass Messaging SMSthreaded view, MMS, Email, Push Email, IM Browser HTML5 Java No - 5GB free lifetime ASUS WebStorage -MP3WAVeAAC+player -MP4H.264player -Documentviewer - Photovideo editor Battery Removable Li-Ion battery Stand-by Talk time Misc Colors Black, Ceramic White, Silver, Sheer Gold, Glamour Red Price group 410 9. ZenFone 2 Deluxe Special Edition Gambar IV.9 ZenFone 2 Deluxe Special Edition Tabel IV.9 ZenFone 2 Deluxe Special Edition Network Technology GSM HSPA LTE Launch Announced 2015, August Status Available. Released 2015, September Body Dimensions 152.5 x 77.2 x 10.9 mm 6.00 x 3.04 x 0.43 in Weight 170 g 6.00 oz SIM Dual SIM Micro-SIM, dual stand-by, dual active Display Type IPS capacitive touchscreen, 16M colors Size 5.5 inches ~70.8 screen-to-body ratio Resolution 1080 x 1920 pixels ~401 ppi pixel density Multitouch Yes Protection Corning Gorilla Glass 3 - Asus ZenUI Platform OS Android OS, v5.0 Lollipop, planned upgrade to v6.0 Marshmallow Chipset IntelAtomZ3580 IntelAtomZ3560 Intel Atom Z3590 CPU Quad-core2.3GHz Quad-core1.8GHz Quad-core 2.5 GHz GPU PowerVR G6430 Memory Card slot microSD, up to 128 GB dedicated slot Internal 64128 GB, 4 GB RAM 128256 GB, 4 GB RAM Special Edition Camera Primary 13 MP, f2.0, autofocus, dual-LED dual tone flash Features Geo-tagging, touch focus, face detection, panorama, HDR Video 1080p30fps Secondary 5 MP, f2.0 Sound Alert types Vibration; MP3, WAV ringtones Loudspeaker Yes 3.5mm jack Yes Comms WLAN Wi-Fi 802.11 abgnac, Wi-Fi Direct, hotspot Bluetooth v4.0, A2DP, EDR GPS Yes, with A-GPS, GLONASS, BDS Radio FM radio, RDS USB microUSB v2.0, USB On-The-Go Features Sensors Accelerometer, gyro, proximity, compass Messaging SMSthreaded view, MMS, Email, Push Email, IM Browser HTML5 Java No - Fast battery charging: 60 in 40 min - 5GB free lifetime ASUS WebStorage -MP3WAVeAAC+player -MP4H.264player -Documentviewer - Photovideo editor Battery Non-removable Li-Po 3000 mAh battery Stand-by Talk time Misc Colors White,Pink,Purple Silver PolygonCarbon Night Black - Special Edition SAR EU 0.35 Wkg head Price group 810 Tests Performance Basemark OS II: 1094 Basemark OS II 2.0: 1090 Basemark X: 12565 Loudspeaker Voice 62dB Noise 61dB Ring 67dB Battery life Endurance rating 59h 10. ZenFone 2 Laser ZE550KG Gambar IV.10 ZenFone 2 Laser ZE550KG Gambar IV.10 ZenFone 2 Laser ZE550KG General Network GSM 850 900 1800 1900 - SIM 1 SIM 2, HSDPA 850 900 1700AWS 1900 2100 Layar Tipe IPS LCD capacitive touchscreen, 16M colors Ukuran 1080 x 1920 pixels ~401 ppi pixel density, 5.5 inches ~70.9 screen-to-body ratio Dimensi PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI UkuranBerat 152.4 x 77.2 x 10.9 mm 6.00 x 3.04 x 0.43 in Weight 170.1 g 6.00 oz Audio Fitur Vibration; MP3, WAV ringtones Jack 3,5 mm Jack Audio Speakerphone Ya Memory Internal 16 GB, 2 GB RAM Eksternal microSD, up to 128 GB Data 3G HSPA 42.25.76 Mbps EDGE Ya GPRS Ya WLAN Wi-Fi 802.11 bgn, Wi-Fi Direct, hotspot Bluetooth v4.1, A2DP, apt-X PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI USBPort microUSB v2.0, USB On-The-Go Kamera Primer 13 MP, 4128 x 3096 pixels, laser autofocus, dual-LED dual tone flash Sekunder 5 MP Video Record 1080p30fps Baterai Tipe Li-Po 3000 mAh battery Fitur OS Android OS, v5.0 Lollipop CPU Quad-core 1.7 GHz Cortex-A53 quad-core 1.0 GHz Cortex-A53, Chipset Qualcomm MSM8939 Snapdragon 615, GPU Adreno 405 Browser HTML5 GPS Ya, with A-GPS, GLONASS Messaging SMSthreaded view, MMS, Email, Push Email, IM Fitur Tambahan Multitouch Ya, Protection Corning Gorilla Glass 4, Asus ZenUI 2.0, Geo-tagging, touch focus, face detection, panorama, HDR, Accelerometer, proximity, compass, Active noise cancellation with dedicated mic, 5GB free lifetime ASUS WebStorage, Document viewer Fitur Lain Multiple SIM Dual SIM Micro-SIM, dual stand-by, dual call Video Player MP4H.264 player MP3 Player MP3WAVeAAC+Flac player Audio Record Ya 11. ZenFone Go ZC451TG Gambar IV.11 ZenFone Go ZC451TG PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI Tabel IV.11 ZenFone Go ZC451TG NETWORK Technology GSM HSPA 2G bands GSM 850 900 1800 1900 3G bands HSDPA 850 900 1900 2100 Speed HSPA+ UL 5.76 DL 21 Mbps GPRS Yes EDGE Yes BODY Dimensions 135 x 67 x 10.1 mm Weight 133.5 g SIM Dual SIM, Micro SIM – dual standby DISPLAY Type IPS LCD capacitive touchscreen, 16M colors Size 4.5 inches Resolution FWVGA 854×480 pixel Multitouch Yes – Asus ZenUI PLATFORM OS Android OS, v5.1 Lollipop Chipset MediaTek MT6580M CPU Quad-Core 1.3 GHz GPU – MEMORY Card Slot MicroSD card, up to 64 GB Internal 8 GB, 1 GB RAM CAMERA Primary 5 MP, LED Flash, autofocus Features Yes Video Yes Secondary VGA SOUND Alert types Vibration ; MP3 ; WAV ringtones Loudspeaker Yes 3.5mm jack Yes COMMS WLAN Wi-Fi 802.11 bgn Bluetooth V4.0 GPS Yes, with AGPS Radio Yes USB microUSB v2.0 PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI FEATURES Sensors AcceleratorE-CompassProximityAmbient Light Sensor Messaging SMS, MMS Browser Android BrowserChrome Browser Java No Colors Charcoal Black, Pearl White, Rouge Pink, Flash Blue – MPEG4 video playback – Video player – Document viewer – Photo video editor – Storage google drive 100GB BATTERY Li Ion 1600 mAh battery Stand-by up to 355 h Talk time up to 10.9 h 12. ZenFone Go ZC500TG Gambar IV.12 ZenFone Go ZC500TG PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI Tabel IV.12 ZenFone Go ZC500TG Network Technology GSM HSPA Launch Announced 2015, August Status Available. Released 2015, August Body Dimensions 144.5 x 71 x 10 mm 5.69 x 2.80 x 0.39 in Weight 135 g 4.76 oz SIM Dual SIM Micro-SIM, dual stand-by Display Type IPS LCD capacitive touchscreen, 16M colors Size 5.0 inches ~67.2 screen-to-body ratio Resolution 720 x 1280 pixels ~294 ppi pixel density Multitouch Yes Platform OS Android OS, v5.1 Lollipop Chipset Mediatek MT6580 CPU Quad-core 1.3 GHz Cortex-A7 GPU Mali-400MP2 Memory Card slot microSD, up to 64 GB dedicated slot Internal 816 GB, 2 GB RAM Camera Primary 8 MP, f2.0, autofocus, LED flash Features Yes Video 1080p30fps Secondary 2 MP, f2.4 Sound Alert types Vibration; MP3, WAV ringtones Loudspeaker Yes 3.5mm jack Yes Comms WLAN Wi-Fi 802.11 bgn, hotspot Bluetooth v4.0, A2DP GPS Yes, with A-GPS Radio To be confirmed USB microUSB v2.0 Features Sensors Accelerometer, proximity, compass Messaging SMSthreaded view, MMS, Email, Push Email, IM Browser HTML Java No -MP3WAVeAAC+player -MP4H.264player -Documentviewer - Photovideo editor Battery Removable Li-Po 2070 mAh battery Stand-by Talk time Misc Colors Black, White, Red Price group 310 PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI 68

BAB V ANALISIS DAN PEMBAHASAN

A. Proses Penelitian

Penelitian ini dimulai pada bulan Maret 2016 sampai April 2016. Penulis menyebarkan kuesioner di Kampus Mrican dan Kampus Paingan. Dalam penyebaran kuesioner, penulis menemui mahasiswa-i yang menggunakan ASUS Zenfone yang sedang berkumpul di hall, perpustakaan, kantin atau di kelas sesudah mengikuti perkuliahan. Setelah mendapatkan 100 responden 100 mahasiswa-i Sanata Dharma yang menggunakan ASUS Zenfone, penelitian pun selesai dan dilanjutkan dengan proses olah data.

B. Uji Validitas Data

1. Validitas

Uji validitas yang digunakan dalam penelitian ini adalah dengan menggunakan teknik korelasi product moment dari Karl Pearson. Data dikatakan valid apabila hasil uji r hitung r tabel . Berdasarkan Tabel V.1 dapat diketahui bahwa seluruh butir pertanyaan tentang produk inti, produk penunjang, harga, tempat dan promosi. Semua item pernyataan mempunyai nilai r hitung ≥ r tabel sehingga seluruh butir pertanyaan dikatakan valid. PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI Tabel V.1 Rangkuman Tes Validitas Produk Inti, Produk Penunjang, Harga, Tempat dan Promosi Sumber: Data Primer yang Diolah, Mei 2016

2. Reliabilitas

Uji reliabilitas yang digunakan dalam penelitian ini adalah teknik analisis Cronbach Alpha. Suatu kuesioner dapat dikatakan reliabel apabila mempunyai alpha ≥ 0,6. Hasil uji reliabilitas disajikan pada Tabel V.2. Dari Tabel V.2 dapat dilihat bahwa seluruh butir pertanyaan tentang produk inti, produk penunjang, harga, tempat dan promosi mempunyai nilai alpha 0,6 sehingga dapat disimpulkan bahwa alat ukur tersebut dinyatakan reliabel. VARIABEL BUTIR r hitung r tabel STATUS 1 0,745 0,1965 VALID 2 0,728 0,1965 VALID 3 0,728 0,1965 VALID 4 0,797 0,1965 VALID 5 0,702 0,1965 VALID 6 0,702 0,1965 VALID 7 0,768 0,1965 VALID 8 0,881 0,1965 VALID 9 0,858 0,1965 VALID 10 0,831 0,1965 VALID 11 0,888 0,1965 VALID 12 0,834 0,1965 VALID 13 0,896 0,1965 VALID 14 0,886 0,1965 VALID 15 0,907 0,1965 VALID Produk Inti Produk Penunjang Harga Tempat Promosi Tabel V.2 Rangkuman Hasil Uji Reliabilitas Sumber: Data Primer yang diolah, Mei 2016

C. Analisis Deskriptif

1. Analisis Deskriptif Karakteristik Responden

Karakteristik dari mahasiswa-i Universitas Sanata Dharma yang menggunakan ASUS Zenfone meliputi jenis kelamin, uang saku per bulan dan lama menggunakan ASUS.

a. Jenis Kelamin

Deskripsi karakteristik responden berdasarkan jenis kelamin disajikan pada Tabel V.3 Tabel V.3 Karakteristik Responden Berdasarkan Jenis Kelamin Sumber: Data Primer yang diolah, Mei 2016 Dari tabel diatas dapat diketahui bahwa dari 100 responden pengguna ASUS Zenfone yang berjenis kelamin laki-laki sebanyak 42 orang atau 42 dan yang berjenis perempuan sebanyak 58 VARIABEL ALPHA STATUS Produk Inti 0,823 RELIABEL Produk Penunjang 0,786 RELIABEL Harga 0,655 RELIABEL Tempat 0,659 RELIABEL Promosi 0,754 RELIABEL Jenis Kelamin Frekuensi Presentase Laki - laki 42 42 Perempuan 58 58 Total 100 100 orang atau 58. Hal ini menunjukkan bahwa perempuan merupakan mayoritas pengguna ASUS Zenfone di Universitas Sanata Dharma Yogyakarta.

b. Uang Saku Per-Bulan

Deskripsi karakteristik responden berdasarkan uang saku per bulan disajikan pada Tabel V.4 Tabel V.4 Karakteristik Responden Berdasarkan Uang Saku Per-Bulan Sumber: Data Primer yang diolah, Mei 2016 Berdasarkan tabel V.4 dapat dilihat bahwa mayoritas responden yang menggunakan ASUS Zenfone memiliki uang saku per-bulan Rp. 1.000.000,- terdapat 32 orang 32, lalu yang memiliki uang saku per-bulan Rp Rp 300.000,- terdapat 20 orang 20, lalu yang memiliki uang saku per-bulanRp 500.000,- − Rp 800.000,- terdapat 18 orang 18, lalu yang memiliki uang saku Rp 800.000,- − Rp 1.000.000,- terdapat 16 orang 16, dan yang memiliki uang saku per-bulan Rp 300.000,- − Rp 500.000,- terdapat 14 orang 14. Jadi mayoritas mahasiswa-i Universitas Frekuensi Presentase 20 20 14 14 18 18 16 16 32 32 100 100 Total Uang Saku Rp 300.000,- Rp . ,- − Rp . ,- Rp . ,- − Rp 8 . ,- Rp 8 . ,- − Rp . . ,- Rp 1.000.000,- Sanata Dharma Yogyakarta yang menggunakan ASUS Zenfone memiliki uang saku per-bulan sebesar Rp 1.000.000,-

c. Lama Pengunaan ASUS Zenfone

Deskripsi karakteristik responden berdasarkan lama menggunakan ASUS Zenfone disajikan pada Tabel V.5 Tabel V.5 Karakteristik Responden Berdasarkan Lama Pengunaan Sumber: Data Primer yang diolah, Mei 2016 Berdasarkan karakteristik lama penggunaan ASUS Zenfone ,mayoritas responden menggunakan ASUS Zenfone selama 6 – 12 bulan terdapat 41 orang 41, lalu responden yang menggunakan ASUS Zenfone selama 6 bulan terdapat 28 orang 28, lalu responden yang menggunakan ASUS Zenfone selama 12 – 18 bulan terdapat 18 orang 18, lalu responden yang menggunakan ASUS Zenfone selama 18 – 24 bulan terdapat 7 orang 7 dan responden yang menggunakan ASUS Zenfone selama 24 bulan terdapat 6 orang 6. Jadi mayoritas mahasiswa-i Universitas Sanata Dharma Yogyakarta yang menggunakan ASUS Zenfone dalam waktu 6 – 12 bulan. Frekuensi Presentase 28 28 41 41 18 18 7 7 6 6 Lama Menggunakan 6bulan 6 - 12 bulan – 8 bulan 8 – bulan 24 bulan