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Table 4.12 The Number of Clause Code-switching Cases
Categories Magazines
Advertisement Feature News Opinion
Cosmopolitan 10 20
4 11
Female 8
18 22
8 Herworld
6 46
11 -
a. Advertisement
In this category, the most number of clause code-switching cases were found in Cosmopolitan magazines that was ten cases. Out of ten cases found in this
category, there was only one case which existed twice while the rest happened just once. Moreover, the most frequent clause code-switching cases that existed in
advertisement category of Cosmopolitan magazines were adverbial clauses. In Female magazines, there were eight cases of clause code-switching found
in this category. All of the cases in this category emerged only once. In addition, the most frequent clause code-switching cases that occurred in this category were
also adverbial clauses. Herworld magazines had the least number of clause code-switching cases in
this category. There were six cases found in advertisement category of Herworld magazines. Additionally, the most frequent cases of clause code-switching that
appeared in this category were noun clauses. In addition, table 4.13 showed some clause code-switching which happened
frequently in the advertisement category of the target magazines.
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Table 4.13 The Most Frequent Clause Code-switching in Advertisement Category
Magazines Clause examples
Total amount When You Expect the Very Best
2 because nude is the new it-list for
SpringSummer ’09 Foundation that thinks like a moisturizer
and you’ll look very sexy Cosmopolitan
What you should try 1
When M is The Only Place to Go Foundation that thinks like a
moisturizer. When Technology Meets Glamour
And The Best Products Are Female
, our life will be as easy as 1, 2, 3. 1
Your gift when you subscribe 3
Enjoy endless possibilities of sharing your moments with:
2 Herworld
7 things we love about 1
b. Feature
Clause code-switching cases were mostly found in this category. In Cosmopolitan magazines, there were twenty cases of clause code-switching found
in feature category. Out of that number, the most frequent cases of clause code- switching that happened in this category were adverbial clauses.
In Female magazines, there were the least number of clause code-switching cases found in feature category which were eighteen cases. Among those cases,
none of them emerged more than once. Furthermore, the most clause code- switching cases that existed in this category were adverbial clauses.
In contrast, Herworld magazines contained the most number of cases among the target magazines. There were 46 cases of clause code-switching in this
category. Out of that number, there was only one clause that appeared six times
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while the rest did only once. In addition, the most frequent clause code-switching cases that occurred in this category were adverbial clauses.
In addition, table 4.14 showed some clause code-switching which occurred frequently in the feature category of the target magazines.
Table 4.14 The Most Frequent Clause Code-switching in Feature Category
Magazines Clause examples
Total amount Why Don’t You …
3 Fix it with
2 , the show must go on.
My Lipstick says Cosmopolitan
What you need to know 1
Who goes for the shows When Icon Meet Icon
It’s a game for two, , the show must go on.
Female
, just celebrate your life today 1
Things I think I know about 6
how to work smarter , they will catch us.
, if you really mean it, Herworld
When I heard something bad, 1
c. News
