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Table 4.16 The Most Frequent Clause Code-switching in Opinion Category
Magazines Clause examples
Total amount What they learnt from Cosmo
3 Why they love it
2 I’m too sexy for my
, sexy is how to reveal my body in an appropriate way
Cosmopolitan
I love my job, 1
Romantic thing that he did What they said to Female
Keep doing the good job, 10 Things you can do with your couple
in Valentine Day Female
, sometimes it’s not cheesy, it’s funny and romantic.
1
5. Whole Sentence Code-switching
Based on the length of juxtaposed, the next type of code-switching that will be discussed is whole sentence code-switching. A sentence can be a statement,
question, or command. The most number of whole sentence cases was 465 cases existed in Cosmopolitan magazines, 396 cases in Herworld magazines and the
least number of cases was 364 cases occurred in Female magazines. Table 4.17 explained the detailed number of whole sentence code-switching cases in each
category.
Table 4.17 The Number of Whole Sentence Code-switching Cases
Categories Magazines
Advertisement Feature News Opinion
Cosmopolitan 150 180 68
67 Female
122 161
53 28
Herworld 109
185 62
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a. Advertisement
The most number of whole sentence code-switching cases were found in Cosmopolitan magazines. There were 150 cases happened in advertisement
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category of Cosmopolitan magazines. Furthermore, the most frequent whole sentence code-switching cases which occurred in this category were positive
sentences in form of imperative. In Female magazines, there were 122 cases of whole sentence code-
switching found in advertisement category. In addition, the most frequent whole sentence code-switching cases that existed in this category were positive
sentences in form of imperative. In contrast to the one happened in Cosmopolitan magazines, the least
number of whole sentence code-switching cases happened in advertisement category of Herworld magazines. There were 109 cases found in this category.
Moreover, the most frequent whole sentence code-switching cases that occurred in this category were positive sentences.
In addition, table 4.18 showed some whole sentence code-switching which happened frequently in the advertisement category of the target magazines.
Table 4.18 The Most Frequent Whole Sentence Code-switching in Advertisement Category
Magazines Whole Sentence examples
Total amount Buy 2 Get 1 Free
6 Buy 1 Get 50 2
nd
BOX So Good.
So Long. 4
Cosmopolitan
Revlon’s first longwearing lipgloss that lasts for up to 8 hours.
3 Must Buy
3 Got Calcium?
Create Waves with Great Hairdo Must Visit
2 Female
Makeup is a must. 1
Continued to page 44
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Continued from page 43
Free 10 We endorse …
8 Indulge yourself
Where’s that from? Herworld
Subscribe to herworld. 3
b. Feature
There were 180 cases emerged in feature category of Cosmopolitan magazines. Moreover, the most frequent whole sentence code-switching cases
which occurred in this category were positive sentences. Then, in Female magazines, there were 161 cases which explained the least
number of whole sentence code-switching cases happened in feature category. In addition, the most frequent whole sentence code-switching cases which existed in
this category were positive sentences. Whole sentence code-switching cases were mostly found in Herworld
magazines. There were 185 cases appeared in feature category of Herworld magazines. Additionally, the most frequent whole sentence code-switching cases
that occurred in this category were positive imperative sentences. In addition, table 4.19 showed some whole sentence code-switching which
existed frequently in the feature category of the target magazines.
Table 4.19 The Most Frequent Whole Sentence Code-switching in Feature Category
Magazines Whole Sentence examples
Total amount What’s on his mind?
9 Ask Cosmo Anything
3 Mayday
Good luck Cosmopolitan
Fabulous 2
Continued to page 45
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Continued from page 44
Buy the shoes 8
I love you 4
No plastic surgery 2
Oh no Female
I don’t care. 1
Figure it out Go green
3 Read me
2 No surprise.
Herworld
You don’t remember 1
c. News
