Research Background Problem Formulation

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CHAPTER I INTRODUCTION

In this chapter, the researcher describes six underlying issues namely research background, problem formulation, problem limitation, research objectives, research benefits, and definition of terms. It provides background and main rationale in conducting the research.

A. Research Background

Nowadays, the need of information becomes the basic need for people to stay up to date. As a result, there are a lot of information sources such as newspapers, magazines, TV stations, and internet websites which provide information that people need. In addition, people need the latest information to keep themselves in touch with the world. In the middle of the high-speed advances of technology of the electronic information media such as television and internet, people are still interested in gaining information they need from printed mass media like newspapers and magazines. In order to fulfill the needs of information among women, at present, many kinds of woman magazines are published. However, each of them has its own target readers. For example, there are magazines for teenage girl and magazines for adult women. One interesting language feature that can be found in woman magazines is prominent alternation of words, phrases, or even sentences from English put 2 together with Indonesian to construct interesting language expressions. For example, the word fashion in these magazines is used frequently. In fact, in Indonesian language, people can say busana but Indonesians prefer using the word fashion to the word busana. This phenomenon of alternation between languages was defined by linguists as code-switching. “These code-switches can take place between or even within sentences, involving phrases or words or even parts of words” Spolsky. 1998. People often switch between two languages in the middle of their conversation. Code switching also happens often in written texts. Based on the phenomenon above, the writer would like to focus her attention on code-switching happened in the translated woman magazines in Indonesia. She wanted to investigate the reasons for code-switching and the implications towards English education.

B. Problem Formulation

There are three questions which are addressed to this study: 1. What are the types of English code-switching in Indonesian translated woman magazines? 2. What are the possible reasons for code-switching in Indonesian translated woman magazines? 3. What are the possible implications of code-switching in Indonesian translated woman magazines towards English education in Indonesia? 3

C. Problem Limitation