Research Method Research Subjects

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CHAPTER III METHODOLOGY

This chapter comprises research method, research participants, research instruments, data gathering technique, data analysis technique, and research procedure.

A. Research Method

The underlying reason of choosing one research method over another is based on the research problems and the possibility of answering those problems. It is a field research, which is done to find the types and reasons for code switching in translated woman magazines in Indonesia. In many areas of investigation, documents are important sources of data Best, 1981. Since this study was conducted to comprehend a written language phenomenon in society, in this case code switching, the methodology used in this study was document analysis as a kind of qualitative research. Qualitative research, as Fraenkel says 1993: 380, “is a kind of research study that investigates the quality of relationship, activities, or materials”. In documentary analysis, reports, printed forms, books, newspapers, bulletins, films, and pictures might be used as the sources of data. In this case, the writer chose translated woman magazines in Indonesia as the subject of the research. One of the typical steps of qualitative research using content analysis as stated by Leedy and Ormrod 2005: 142 is “the researcher identifies the specific body of material to be 19 studied”. Since there are great numbers of translated woman magazines in Indonesia, the researcher selected purposive sampling to decide the magazines which would be taken as the subject of the research. To answer the second and third questions, the writer conducted library study to gaining related theories.

B. Research Subjects

The population is three editions of three translated women magazines. Those are: 1. COSMOPOLITAN magazines COSMOPOLITAN is a magazine originated from United States. It has been translated into more than 34 languages. This monthly magazine presents information for women such as beauty, fashion, events reports, health and other articles. 2. HERWORLD magazines HERWORLD is a monthly magazine from Singapore. It offers fashion and beauty update, tips in the working area, entertainment and other articles. 3. FEMALE magazines FEMALE is a magazine from Singapore. This is a monthly magazine which provides women with lots of information such as fashion news, tips around beauty and marriage, places report, lifestyle and other articles. The writer chose three month editions orderly to avoid the repetition of topics discussed in those magazines. In addition, the number of the magazines as the object of the research had already been able to meet the adequate data to 20 explain the existence of code switching in translated woman magazines in Indonesia. They were HERWORLD magazine December 2008, HERWORLD magazine January 2009, HERWORLD magazine February 2009, COSMOPLITAN magazine January 2009, COSMOPLITAN magazine February 2009, COSMOPOLITAN magazine March 2009, FEMALE magazine January 2009, FEMALE magazine February 2009 and FEMALE magazine March 2009.

C. Research Instrument