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c. News
The least number of diglossic code-switching cases occurred in this category and it was found only in Female magazines. There were three cases found in news
category of Female magazines. Since it is news category, the writer of the news must intend to make the readers fully understand the content of the news by lessen
the existence of the use of code-switching.
d. Opinion
In this category, diglossic code-switching happened only in the two target magazines which were Cosmopolitan and Herworld magazines. There were two
cases in each of those two magazines. While in Female, this type did not exist.
2. Single-word Code-switching
This type of code-switching is also called lexical borrowing. There were 2614 cases existing in Cosmopolitan magazines, 2075 cases in Female magazines
and 2333 cases in Herworld magazines. The writer also presented the number of single word code-switching in every category in the target magazines in table 4.2.
Table 4.2 The Number of Single-word Code-switching Cases
Categories Magazines
Advertisement Feature News
Opinion Cosmopolitan 477
1321 481 335 Female
572 905
504 94
Herworld 704
915 586
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a. Advertisement
Cosmopolitan magazines had the least number of single-word code- switching cases in this category. There were 477 cases found in advertisement
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category. Out of that number, the most frequent single-word cases that existed in advertisement category were noun words.
In Female magazines, there were 572 single-word code-switching cases occurring in advertisement category. In addition, the most frequent single-word
cases that happened in advertisement category were noun words. Herworld magazines had the most number of single-word code-switching
cases in this category. There were 704 cases found in this category. Moreover, the most frequent single-word cases that existed in advertisement category were noun
words. In addition, table 4.3 showed some single-word code-switching which
existed frequently in the advertisement category of the target magazines.
Table 4.3 The Most Frequent Single-word Code-switching in Advertisement Category
Magazines Single-word examples
Total amount Makeup 19
Foundation 11
Clutch Shampoo
10 Styling
Cosmopolitan
Conditioner 9
Makeup 24
Clutch Conditioner
Hairdryer 11
Female
Fashion 10
Cupcakes 20 Pancake 18
Shopping 15 Fashion 14
Herworld
Beauty 13
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b. Feature
This category contained the most number of single-word code-switching cases in all of the magazines. Cosmopolitan magazines had the most number of
single-word code-switching cases in feature category. There were 1321 discovered in this category. In addition, the most frequent single-word code-
switching cases that occurred in feature category were noun words. Female magazines had the least number of single-word code-switching cases
in feature category. There were 905 cases found in this category. Moreover, the most frequent single-word code-switching cases that happened in feature category
were noun words. In Herworld magazines, 915 cases of single-word code-switching were
found in this category. Additionally, the most frequent single-word code- switching cases that emerged in feature category were noun words.
In addition, table 4.4 showed some single-word code-switching which occurred frequently in the feature category of the target magazines.
Table 4.4 The Most Frequent Single-word Code-switching in Feature Category
Magazines Single-word examples
Total amount You 78
Tip 76 Foundation 41
Eyeliner 38 Cosmopolitan
Film 28 Fashion
49 Makeup
36 Tips 34
Film 33
Female
Feature 23
Continued to page 30
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Continued from page 29
Fashion 24 Feature 21
Backstabber 20
Womanizer 18 Food
Herworld
Film 12
c. News
Kategori