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a. Advertisement
In this category, integrated loanwords cases were mostly found in Cosmopolitan magazines. There were 26 cases of integrated loanwords happening
in advertisement category of Cosmopolitan magazines. However, the other two target magazines contained the same number of integrated loanwords cases that
was 16 cases. Table 4.23 presented all cases of integrated loanwords code- switching in this category.
Table 4.23 Examples of Integrated Loanwords Cases in Advertisement
Magazines Integrated Loanwords examples
Total amount Mem-blowdry 4
Bervolume 3 Men-download
Shimmer-nya 2
Cosmopolitan
Anti aging-nya 1
Bervolume Brush-nya
2 Crème-gel-nya
Makeup-nya Female
Star product-nya 1
Whipped cream-nya Clutch-nya
Bath and body-nya Lotion-nya
Herworld
Aromatic oil-nya 1
b. Feature
The most cases of integrated loanwords were found in this category. Cosmopolitan magazines contained 38 cases which showed the most number of
integrated loanwords cases in feature category. On the other hand, Female magazines had the least number of integrated loanwords cases in this category.
There were 20 cases found in feature category of Female magazines. The last was Herworld magazines which had 34 cases of integrated loanwords. In addition, the
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writer also presented all of integrated loanwords cases found in this category in table 4.24.
Table 4.24 Examples of Integrated Loanwords Cases in Feature
Magazines Integrated Loanwords examples
Total amount Mr. Happy-nya
5 Di-mixer
Bervolume Berdetail
2 Cosmopolitan
Se-simple 1 Berdetail 4
Ber-strap Bervolume
Berlabel Female
Brush-nya 1
Me-manage Shooting-nya
Garnish-nya 2
Passion-nya Herworld
Retail-nya 1
c. News
In this category, the most number of integrated loanwords cases were found in Cosmopolitan magazines. There were 16 cases happening in news category of
Cosmopolitan magazines. However, the other two magazines had the same number of this case which was 14 cases. Table 4.25 showed all of integrated
loanwords cases in this category.
Table 4.25 Examples of Integrated Loanwords Cases in News
Magazines Integrated Loanwords examples
Total amount Berdetail 2
Filmnya Me-remix
Perfilman Cosmopolitan
Alter ego-nya 1
Continued to page 50
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Continued from page 49
Di-makeover 2 Bervolume
Biru-wine Di-steam
Female
Berdetail 1
Value-nya Di-download
Wine-nya Chef-nya
Herworld
Topping-nya 1
d. Opinion