Advertisement Feature News Integrated Loanwords Code-switching

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a. Advertisement

In this category, integrated loanwords cases were mostly found in Cosmopolitan magazines. There were 26 cases of integrated loanwords happening in advertisement category of Cosmopolitan magazines. However, the other two target magazines contained the same number of integrated loanwords cases that was 16 cases. Table 4.23 presented all cases of integrated loanwords code- switching in this category. Table 4.23 Examples of Integrated Loanwords Cases in Advertisement Magazines Integrated Loanwords examples Total amount Mem-blowdry 4 Bervolume 3 Men-download Shimmer-nya 2 Cosmopolitan Anti aging-nya 1 Bervolume Brush-nya 2 Crème-gel-nya Makeup-nya Female Star product-nya 1 Whipped cream-nya Clutch-nya Bath and body-nya Lotion-nya Herworld Aromatic oil-nya 1

b. Feature

The most cases of integrated loanwords were found in this category. Cosmopolitan magazines contained 38 cases which showed the most number of integrated loanwords cases in feature category. On the other hand, Female magazines had the least number of integrated loanwords cases in this category. There were 20 cases found in feature category of Female magazines. The last was Herworld magazines which had 34 cases of integrated loanwords. In addition, the 49 writer also presented all of integrated loanwords cases found in this category in table 4.24. Table 4.24 Examples of Integrated Loanwords Cases in Feature Magazines Integrated Loanwords examples Total amount Mr. Happy-nya 5 Di-mixer Bervolume Berdetail 2 Cosmopolitan Se-simple 1 Berdetail 4 Ber-strap Bervolume Berlabel Female Brush-nya 1 Me-manage Shooting-nya Garnish-nya 2 Passion-nya Herworld Retail-nya 1

c. News

In this category, the most number of integrated loanwords cases were found in Cosmopolitan magazines. There were 16 cases happening in news category of Cosmopolitan magazines. However, the other two magazines had the same number of this case which was 14 cases. Table 4.25 showed all of integrated loanwords cases in this category. Table 4.25 Examples of Integrated Loanwords Cases in News Magazines Integrated Loanwords examples Total amount Berdetail 2 Filmnya Me-remix Perfilman Cosmopolitan Alter ego-nya 1 Continued to page 50 50 Continued from page 49 Di-makeover 2 Bervolume Biru-wine Di-steam Female Berdetail 1 Value-nya Di-download Wine-nya Chef-nya Herworld Topping-nya 1

d. Opinion