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a. Advertisement
In this category, Cosmopolitan magazines contained the most number of phrase code-switching cases which were 747 cases. In addition, the most frequent
phrase code-switching cases that happened in advertisement category were noun phrases.
In contrast, phrase code-switching cases were rarely found in Female magazines. There were 647 cases in advertisement category. Furthermore, the
most frequent phrase code-switching cases that existed in advertisement category were noun phrases.
In Herworld magazines, there were 708 cases of phrase code-switching existing in this category. Out of that number, the most frequent phrase code-
switching cases that occurred in advertisement category were noun phrases. In addition, table 4.8 showed some phrase code-switching which happened
frequently in the advertisement category of the target magazines.
Table 4.8 The Most Frequent Phrase Code-switching in Advertisement Category
Magazines Phrase examples
Total amount Price upon request
93 Fun Fearless Fashion
19 Hand bag
8 Eye shadow
7 Cosmopolitan
Blow dry 6
Beauty beat 26
Fashion Beat 17
Blow dry 7
Note Book Female
Peep toe 6
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Continued from page 33
Editor’s Choice 13
Reader’s Choice 11
Beauty Awards 9
Beauty puff 5
Style guy Herworld
Butter cream 4
b. Feature
The most cases of phrase code-switching happened in this category of the magazines. Additionally, Cosmopolitan magazines experienced the most cases
which were 877 cases. Out of that number, the most frequent phrase code- switching cases that appeared in feature category were noun phrases.
On the contrary, Female magazines had the least number of phrase code- switching cases in feature category. There were 664 cases happened in this part.
Moreover, the most frequent phrase code-switching cases that existed in feature category were noun phrases.
In Herworld magazines, 756 cases of phrase code-switching were found in this category. Out of that number, the most frequent phrase code-switching cases
that emerged in feature category were noun phrases. In addition, table 4.9 showed some phrase code-switching which occurred
frequently in the feature category of the target magazines.
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Table 4.9 The Most Frequent Phrase Code-switching in Feature Category
Magazines Phrase examples
Total amount Eye shadow
38 Man Manual
21 Mr. Happy
14 Miss Cheerful
Cosmopolitan
Common Mistake 10
Eye shadow Beauty Beat
12 Fashion Beat
9 Signature Style
Female
One night stand 8
Work smart 18
Work hard 14
Work life 9
Makeup artist Herworld
Pre-wedding jitters 8
c. News