Advertisement Feature Phrase Code-switching

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a. Advertisement

In this category, Cosmopolitan magazines contained the most number of phrase code-switching cases which were 747 cases. In addition, the most frequent phrase code-switching cases that happened in advertisement category were noun phrases. In contrast, phrase code-switching cases were rarely found in Female magazines. There were 647 cases in advertisement category. Furthermore, the most frequent phrase code-switching cases that existed in advertisement category were noun phrases. In Herworld magazines, there were 708 cases of phrase code-switching existing in this category. Out of that number, the most frequent phrase code- switching cases that occurred in advertisement category were noun phrases. In addition, table 4.8 showed some phrase code-switching which happened frequently in the advertisement category of the target magazines. Table 4.8 The Most Frequent Phrase Code-switching in Advertisement Category Magazines Phrase examples Total amount Price upon request 93 Fun Fearless Fashion 19 Hand bag 8 Eye shadow 7 Cosmopolitan Blow dry 6 Beauty beat 26 Fashion Beat 17 Blow dry 7 Note Book Female Peep toe 6 Continued to page 34 34 Continued from page 33 Editor’s Choice 13 Reader’s Choice 11 Beauty Awards 9 Beauty puff 5 Style guy Herworld Butter cream 4

b. Feature

The most cases of phrase code-switching happened in this category of the magazines. Additionally, Cosmopolitan magazines experienced the most cases which were 877 cases. Out of that number, the most frequent phrase code- switching cases that appeared in feature category were noun phrases. On the contrary, Female magazines had the least number of phrase code- switching cases in feature category. There were 664 cases happened in this part. Moreover, the most frequent phrase code-switching cases that existed in feature category were noun phrases. In Herworld magazines, 756 cases of phrase code-switching were found in this category. Out of that number, the most frequent phrase code-switching cases that emerged in feature category were noun phrases. In addition, table 4.9 showed some phrase code-switching which occurred frequently in the feature category of the target magazines. 35 Table 4.9 The Most Frequent Phrase Code-switching in Feature Category Magazines Phrase examples Total amount Eye shadow 38 Man Manual 21 Mr. Happy 14 Miss Cheerful Cosmopolitan Common Mistake 10 Eye shadow Beauty Beat 12 Fashion Beat 9 Signature Style Female One night stand 8 Work smart 18 Work hard 14 Work life 9 Makeup artist Herworld Pre-wedding jitters 8

c. News