96
LAMPIRAN 5 ANALISIS DESKRIPTIF
1. Karakteristik Responden
Statistics
STAMBUK FAKULTAS
N Valid
92 92
Missing
Karakteristik Responden Berdasarkan Stambuk
Frequency Percent
Valid Percent Cumulative
Percent Valid
2012 30
32.6 32.6
32.6 2013
23 25.0
25.0 57.6
2014 15
16.3 16.3
73.9 2015
24 26.1
26.1 100.0
Total 92
100.0 100.0
Karakteristik Responden Berdasarkan Fakultas
Frequency Percent
Valid Percent Cumulative
Percent Valid
TI 1
1.1 1.1
1.1 F.Kep
7 7.6
7.6 8.7
F.MIPA 6
6.5 6.5
15.2 F.PSI
1 1.1
1.1 16.3
FE 11
12.0 12.0
28.3 FF
1 1.1
1.1 29.3
FH 8
8.7 8.7
38.0 FIB
20 21.7
21.7 59.8
FISIP 4
4.3 4.3
64.1 FKG
4 4.3
4.3 68.5
FKM 18
19.6 19.6
88.0 FP
8 8.7
8.7 96.7
FT 1
1.1 1.1
97.8 FTI
2 2.2
2.2 100.0
Total 92
100.0 100.0
Universitas Sumatera Utara
97
2. FREKUENSI JAWABAN RESPONDEN Frekuensi Jawaban Responden Atas Variabel Iklan Kreatif X
1 X1.1
Frequency Percent
Valid Percent Cumulative
Percent Valid
4 24
26.1 26.1
26.1 5
68 73.9
73.9 100.0
Total 92
100.0 100.0
X1.2
Frequency Percent
Valid Percent Cumulative
Percent Valid
3 1
1.1 1.1
1.1 4
27 29.3
29.3 30.4
5 64
69.6 69.6
100.0 Total
92 100.0
100.0
X1.3
Frequency Percent
Valid Percent Cumulative
Percent Valid
4 29
31.5 31.5
31.5 5
63 68.5
68.5 100.0
Total 92
100.0 100.0
Universitas Sumatera Utara
98
X1.4
Frequency Percent
Valid Percent Cumulative
Percent Valid
4 27
29.3 29.3
29.3 5
65 70.7
70.7 100.0
Total 92
100.0 100.0
Frekuensi Jawaban Responden Atas Variabel Saluran Distribusi X
2 X2.1
Frequency Percent
Valid Percent Cumulative
Percent Valid
4 23
25.0 25.0
25.0 5
69 75.0
75.0 100.0
Total 92
100.0 100.0
X2.2
Frequency Percent
Valid Percent Cumulative
Percent Valid
4 20
21.7 21.7
21.7 5
72 78.3
78.3 100.0
Total 92
100.0 100.0
X2.3
Frequency Percent
Valid Percent Cumulative
Percent Valid
3 3
3.3 3.3
3.3 4
19 20.7
20.7 23.9
5 70
76.1 76.1
100.0
Universitas Sumatera Utara
99
X2.3
Frequency Percent
Valid Percent Cumulative
Percent Valid
3 3
3.3 3.3
3.3 4
19 20.7
20.7 23.9
5 70
76.1 76.1
100.0 Total
92 100.0
100.0
Frekuensi Jawaban Responden Atas Variabel Keputusan Pembelian Y
Y.1
Frequency Percent
Valid Percent Cumulative
Percent Valid
4 21
22.8 22.8
22.8 5
71 77.2
77.2 100.0
Total 92
100.0 100.0
Y.2
Frequency Percent
Valid Percent Cumulative
Percent Valid
4 21
22.8 22.8
22.8 5
71 77.2
77.2 100.0
Total 92
100.0 100.0
Y.3
Frequency Percent
Valid Percent Cumulative
Percent Valid
3 1
1.1 1.1
1.1 4
38 41.3
41.3 42.4
5 53
57.6 57.6
100.0 Total
92 100.0
100.0
Y.4
Universitas Sumatera Utara
100
Frequency Percent
Valid Percent Cumulative
Percent Valid
4 30
32.6 32.6
32.6 5
62 67.4
67.4 100.0
Total 92
100.0 100.0
3. DATA STATISTIK RESPONDEN
Kategori