Literature Review 1 Hakka Language
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3.1Historical Research Historical research data collection method is a systematic and objective assessment of the events
that occurred in the past related to the test result of those events, results or trends. Proposed accurate description and explanation, and thus helps to explain the status of a process of
predicting the future. Defining research questions, data collection and evaluation, comprehensive information, analysis, interpretation, and form conclusions.
3.2Document Analysis First, collecting and studying Document analysis literature about Dragon-Bomb culture and
festivals related marketing. Cultural background of the dragon, the Hakka festivals and cultural marketing and other issues of literature data and collate past literature for relevant literature and
research findings dragon cultural development, including journals, thesis, seminar information, newspapers, magazines, books, network resources. Through history, social culture, to complete
presentation of Hakka culture festival Dragon-Bomb marketing strategy. The study concludes that in the past the Dragon-Bomb research literature festivals and cultural activities and
marketing strategies, and analyze the results and the lack of research as a basis for this study. Therefore, in addition to about Dragon-Bomb cultural festival of marketing strategy research
literature, but also to collect the relevant photographs, videotapes, for the purpose of analysis to explore.
3.3Field Research Qualitative research is concerned with understanding and interpreting another persons social
world through accessing their lived experiences. Three types of qualitative field research methods are described here that focus on capturing lived experiences: direct observation;
participant observation; and qualitative interviews. In this study, non-structured interviews and semi-structured interviews as the main interview strategies to obtain information on the activities
of the entire Dragon-Bomb activities. Afterwards by telephone interviews to supplement or confirm information on making data more complete and accurate. Interview subjects currently
participating Dragon-Bomb activities members and other relevant personnel.
3.4Comparative Analysis 1 Comparison of different objects: different objects are compared with each other in a
horizontal analysis. Through a comparative analysis to find out the nature of things at different points enabling a correct understanding of things.
2 Comparison of the same object at different stages of development: in comparing the same object at different stages of development, it is a longitudinal analysis method. Using this method
to facilitate understanding of the characteristics and the same object at different stages throughout the development process of the development of the general law.
About the Comparison of different objects in this paper, we compared the main Hakka villages for the ceremony festivals in Taiwan and Miaoli Dragon-Bomb festival ceremonies; festivals
explore differences on marketing strategies