Main Body 1 Sasak People

176 The number is very small compared with the area of sea which has an area of more than 40 of the area of East Lombok. If the situation is so uncertain that the processing and utilization of the potential of the sea in East Lombok is not optimal, even further than expected. The potential of sea are so diverse is certainly also not be used optimally for the life of the Sasak people. Circumstances and problems of ocean management as above would need to be sought cause in order to find a way out. Based on this research, a low tendency to sail from the Sasak people do not seem to stand alone, but most likely due to their perspectives on the sea itself. One of the interesting aspects examined to see aspects of a low tendency to sail the Sasak people is their perception of a frightening sea. Here is shown the data about it, as presented in the table below: Based on Table 5, it is seen that the Sasak people who dare to sail only 28.41 while are afraid to go to sea is 71.59. This shows a tendency to sail Sasak people is low. From the above data it can be said that the majority of Sasak people in East Lombok Sasak perceive the sea as something scary. Furthermore, the researcher explored the data why they are mostly afraid of the sea. Based on some of the opinions of the Sasak people, they stated that most of the ocean is too dangerous. 177 They do not have the knowledge to wade itIn addition, the Sasak people seem to also prefer a definite and does not require more struggle. Sasak people also prefer something instant. Sasak people prefer a civil servant rather than a fisherman or marine-related jobs. This is evidenced by the data of students who are interested in the field of marine 0.03 of the 60 students that researcher make respondents, and 99.7 l prefer to work for sure and guaranteed. Thus it can be said that the Sasak people generally prefer something definite and assured than the sea, so that the tendency of the sea Sasak people is very low. 2.3 Factors Contributing to the Sasak People Reluctant to go to the Sea The life of the Sasak people hold on rationality prioritize land and minimize the risk of his life, so the sea was as if not touched at all in the minds of the Sasak people. There are several factors that cause the Sasak people are reluctant to go to sea, that is: a. Negative myths about the sea Myths are prose stories of the people that the characters of the gods or demi god that happened in another world in the past and is considered really happening by its adherents Ninggrat 2009. Negative myths about the sea has a large influence in the Sasak people. Negative myths about the sea experiencing rapid growth within the Sasak people so the Sasak people assume that the sea is a creepy, dark, vast, endless, many wild animals, containing mystical things, a lot of bad spirits, and others. In fact there are myths that developed, if the mother is pregnant, according to mythology Sasak people, he should not eat fish. If eating fish will make the milk into a fishy smell. In fact, the fish is very good for the fetus in the womb. Thus, until recently thought about these myths make Sasak people are reluctant to go to sea. Negative myths about the sea can also be seen from cosmological concept gumi paer growing on Sasak people. In Sasak cosmological gumi paer symbolized with dulang and tembolaq cover the container for offerings , the sea is not at all mentioned as part of the gumi paer . In concept dulang and tembolaq, land at the core of everything and not leaving them on other alternatives, including the potential for marine. As a result of the existence of the cosmological concept that has been grounded on the Sasak people like this, greatly affect the the perspective of the Sasak people about the sea. The sea eventually become something foreign to them. b. The mental of Agriculture 178 Mental agrarian referred to in this paper are affected by mental routine farming work. Majority of Sasak people depend on farming life. Dependence on agriculture is shaping the mindset and mental of agriculture. They are more interested in things that are uncertain and warrant life without trying something risky. On the other hand, needed to sail the high element of speculation, because the sea was the result of erratic and unpredictable. The sea requires tough people, who have the soul always ready to face a variety of circumstances, are always critical and innovative thinking to navigate the potential provided by the sea. That is why the Sasak people are very dependent on the mainland that seem certain, such as farming, herding, or a civil servant, and others. It is increasingly convincing argument that Sasak people is has agrarian mentality c. A lack of an adventurous spirit Result of mental agrarian as described above, and bring out the less creative and less brave. This attitude eventually led to the behavior of less daring adventure. An adventure is an activity that is less enthused by the Sasak people, whereas with the spirit of high adventure that will make someones getting ready to face the challenges in life. In a sesenggak Sasak there is an expression Tune Mate dalem Loangne , which means eel was certainly dead in the lock. With this sesenggak , Sasak people are less motivated to adventure. In everyday reality, less adventurous souls is also common in Sasak people who wander. In contrast to other communities, the Sasak people relatively less linger in places of wander. They think that life in his homeland the area of Sasak is always more comfortable than other regions. d. The cost is quite high for use of technology The cost of purchasing one boat and engines ranging from IDR 15.000.000 to IDR 16.000.000. The price of this makes them stick with the traditional boat. Their capabilities and skills to make their own fishing boats and equipment they remain a driving factor in security. 2.4 The Impact of the Sasak Reluctance to Go to Sea in East Lombok 2.4.1 Weak Cconomy of Coastal Communities Data from the Central Statistics Agency CSA said that the fishermen only get an average monthly income of around IDR 750.000,00. The fishermen can only meet the needs of day-to- day, not more than that. East Lombok fishermens income is far below the local minimum wage rate UMR 2010 West Nusa Tenggara is IDR 950.000,00. If in a family of fishermen, there are 5 members of the family, then each member of the family is only getting IDR 150.000.00 per person. If within one month there are 30 days, then each member of the family only needs worth IDR 5.000.00 per day. So do not be surprised if the old school in East Lombok only reached 6.33 years. So ironic with exacerbated by the high price of motor boats ranging from IDR 15.000.000 in East Lombok. 2.4.2 Lack of Fishermen Welfare Caused by a lack of ownership of productive assets such as capital, fishing tools, skills and technologies that less processing resources. 179 Total ownership of the means of this very alarming sea, because of the fishermen catch 16.434 in East Lombok, only 3.929 pieces of fishing facilities owned. Amount is only about 23.9 of East Lombok fishermen who have their own means of sea. 2.4.3 The Low Quality of Human Resources It is based on data from statistics of East Lombok regency West Nusa Tenggara that ranks 32 Community Development Index HDI in Indonesia. East Lombok ranks all 441 HDI, HDI value 62.21 from all districtscities in Indonesia. This is compounded by the average length of the school community of East Lombok in 2012 only reached 6.33 years. These data indicate a low quality of education and the low capability of being owned by the people of East Lombok. 2.4.4 Unemployment and the Lack of Alternative Skills The data from statistics of East Lombok regency, in 2012, the unemployment rate in East Lombok reached 3.47. It is also caused by people just focus on agrarian thought and prefer jobs that guarantee, instant without seeking innovation and other skills. Sasak people also prefer to work less but ensure his chances, rather than seeing the potential and opportunities that are still not optimized, as a potential marine resources. 180 2.4.5 Heightened Soul spoiled because it Prefers Field Work and Are Definitely Guaranteed and Instant, although very Little Chance to Get it 2.4.6 Low Levels of Nutrition Sasak People This is evident by the number of cases of malnutrition were found in East Lombok is still high at 285 cases, this is largely due to indirect causes are economic hardship and lack of good parenting and nutritional intake of protein Health Department nutrition section of East Lombok 2013. 2.4.7 Sasak People just Focus on Terrestrial Sasak people tend to be afraid to explore the potential of marine resources. Whereas 40 of East Lombok is the sea, and should be, the sea is able to provide both income and revenue groceries anyway. Based on data from statistics of East Lombok regency 2012, peoples livelihood East Lombok is dominated by the existing livelihood on land. 2.5 Efforts for Sasak People Are not Reluctant to Go to Sea Increase Earnings and Utilization by-Sea in East Lombok a. Instilling a culture and marine education 181 Instilling a culture of marine and nautical love as early as possible, patterns of children in a family environment, school and community through activities that support the dissemination of information about the ocean, for example by holding a competition reserved for stories about the sea, swimming competition in the ocean, canoe competition, the competition of the Scientific Work of the sea, coral reefs cultivate race, marine tourism information, as well as on the functioning of marine ecosystems and biological uniformity. In the current era of globalization and young children love to play Uno cards. Uno card is very useful for learning innovation and introduction of marine life, which is by providing images of marine life as well as his name on the Uno cards, thus indirectly children or adolescents who plays Uno card will see, read and know the marine life. Fig. 4: Uno Cards designed using images of marine life such as coral reefs and nemo fish Instilling a culture of marine also conducted through educational institutions. Among others, introduce local content and learn about marine and establishing marine oriented educational institutions, both at the elementary, junior high, or high school. In the context of local content subjects, these days most schools on the coast was already interested in marine-oriented local content. But the quality of learning is still very low because most of the teachers who teach the local content is not the people who are competent in their field, the learning result is meaningless. In terms of educational institutions-oriented marine also seems to have the same problem. Some vocational school of Marine has begun to stand in East Lombok but again the problem arises of inadequate quality vocational school of Marine. Many cases, some vocational school schools that were originally in order to open marine department, it should switch the orientation department to another department. This is due to the demands of the Sasak people perceive majors marine unpromising. b. Disassemble or modify existing myths in the Sasak people in East Lombok about the sea that the sea was not to be feared even to be cherished, protected and approachable. This method of approach is through mythology is necessary for early Sasak people will not go to sea again reluctant, for example the mythology that in days of yore sister Dewi Rinjani is Dewi Rengganis marine guards were so gentle and very loving human. She will always give happiness human natural beauty of the sea and always make human understand the plight of these. There is not a definite, but a person can find certainty it. 182 c. The quality of human resources HR of fisheries needs to be improved, among others, by developing vocational and Faculty of Fisheries higher competence. d. Blue Sweet Home Blue Sweet Home is social programs to promote Indonesian marine. This program is a creative innovation for marine-based education in Indonesia. The program as a proving ground and grinding for the young generation of Indonesia who came from various universities to carry out social projects based marine. Such as teaching fishermen, children and families of fishermen fisher men who cannot read and write. Provide useful knowledge for the betterment of the welfare of fishermen both technologies, solutions, based on economic and other aquaculture. Blue Sweet Home will help in disseminating the culture of love the sea for the continuation of the progress of the Indonesian seas. This program will also provide a real experience for the student or students in Indonesia to find out more in the maritime issues in Indonesia, therefore they will think and find creative solutions to advance both the Indonesian maritime education, science, technology, environment, infrastructure, transportation and energy and mineral resources. Blue Sweet Home also a promotional event for marine Indonesia, because the program can also be followed by students from other countries who are interested in marine Indonesia. This program would require the full support of the Indonesian government, Indonesian student and the students participation. So that this program can be realized as soon as possible for the betterment of Indonesian marine. 2.6 Acknowledgments and Legal Responsibility A big thanks to Allah swt because He given the ease of completing the writing of this papers. The supporting of Bogor Agricultural University, for this research is acknowledged. I also thanks to the lectures who have provided guidance during the writing. Similarly, thanks to my parents, my brother, my sisters, my friends and those who have been so helpful.

3. References

Health Department Nutrition Section of East Lombok. 2013. Pedoman Strategi Keluarga Sadar Gizi. Lombok: Health Department. Lapian, A. 2009. Orang Laut-Bajak Laut Sulawesi Abad XIX. Jakarta: Komunitas Bambu. Miles, M., Michael, H. 2009. Analisis Data Kualitatif Buku Sumber Tentang Metode-Metode Baru. Jakarta: University of Indonesia Press. Ninggrat, K. 2009. Dongeng Sebagai Media Belajar . Jakarta: Widya Duta. Stastics of East Lombok Regency. 2012. East Lombok in Figures . Lombok: Aksara Indah. Yamin, M. 2009. Kemajuan Peradaban dan “Leadership” sebuah telaah Politik Kebudayaan di NTB . Jakarta: Departemen Kebudayaan dan Pariwisata. 183 ACMASS-5806 Organic Food Buying Decision: A Choice of the Future Sabarudin Zakaria Multimedia University, Persiaran Multimedia, Malaysia sabarudin.zakariammu.edu.my Lim Chai Wen Multimedia University, Persiaran Multimedia, Malaysia Abstract With the growing popularity of organic food, and the availability of organic food has been vastly expanded globally. According to the Global Organic Food Beverages Market Analysis by Product, Geography, Regulations, Pricing Trends, Forecast 2010-2015 report, it is estimated that there will be a compound annual growth of 12.8 percent for the organic food and beverages market worldwide and is anticipated to reach 104.50 billion by year 2015. The organically grown food is using the method of preserving and replenishing soil fertility without any involvement of poisonous and harmful pesticides. In other word, organic food is produced with no artificial ingredients and preservatives to maintain the integrity of the food. It relies on biodiversity, ecological processes, and cycles adapted to local conditions, rather than the use of inputs with adverse effects. The main objective of this research is to find out which factor is most significant to consumer’s organic food buying decision as a choice of food for the future. Further, the implication of this paper is also to provide a platform for food industry players and to spur future research. Keywords: Organic food, organic agriculture, buying decision, and motives