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2. Literature Review 2.1 Hakka Language
Language flourish or fade away highlights the trend of unbalanced political, economic and cultural development in todays world. The constant spread of the majority languages imposes an
external pressure on the minority languages, among which many are becoming endangered languages Ying-hui, 2011. Hakka language is exclusive for Hakka people. It describes the main
features of the Hakka culture, Hakka language in Taiwan has more than three hundred years of history. By the Hakka language can understand the history of the migration process and changes.
Learn Hakka ancestors from Hakka culture.
2.2 Chinese Dragon Culture Chinese ancient legend, the dragon is an auspicious fetish. The origins of the dragon dance is
closely related to Chinese culture with dragon totem, can be described from the dragon culture bred breeding formed, which can then multiply into a the dragon dance performing arts activities.
The dragon culture is shine not only as a result of Chinas growing prominence on the global stage, but also because of the increased recognition internationally of the significance of
embodied cultural forms and heritages such as dance, as global initiatives Edwards, 2013.
2.3 Miaoli Hakka Dragon-Bomb Festivals Hakka festivals like the Spring Festival, Lantern Festival, Dragon Boat Festival, and Mid-
Autumn Festival…etc., are turned into meaningful folk festival. Dragon-Bomb has been activated and the deepening of the traditional culture, have seen the potential of cultural and
creative industries and opportunities. Miaoli Hakka artistic innovation and innovation can break through the traditional culture, to enhance the Lantern Festival Dragon-Bomb folk activities, and
create a more refined for the Performing Arts. Dragon-Bomb culture in Taiwan, and even the much-anticipated world folk festivals flag: absolute originality - taste Dragon-Bomb in Miaoli
Wei, 2014.
2.4 Culture Marketing About the cultural resources, human activity is the process left behind or existing material,
spiritual product, available for use and resulting in the value of things. Explore the cultural capital, can cultural tourism and creative development, build competitive advantage strategy, so
that the business of the festival. Cultural festivals are held, not only to gather peoples feelings, but also cultural traditions marketing industry. To transform the cultural landscape will develop
the surrounding environment into a leisure and tourism manufacturing business opportunities Costa Bamossy, 1995. Empirical studies of cultural marketing have generally used in
museums or libraries and cultural marketing, tourist art or ethnic cultural resources.
3. Research Methods
This paper explored the Hakka culture can become a big business: Taiwan Dragon-Bomb festival marketing strategy as an example. Through marketing and other related festivals and cultural
literature systematically for induction, analysis, validation work, the interpretation of Hakka folk culture festival. Festival marketing strategy, will become big business. Therefore, the research
method of this paper is:
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3.1Historical Research Historical research data collection method is a systematic and objective assessment of the events
that occurred in the past related to the test result of those events, results or trends. Proposed accurate description and explanation, and thus helps to explain the status of a process of
predicting the future. Defining research questions, data collection and evaluation, comprehensive information, analysis, interpretation, and form conclusions.
3.2Document Analysis First, collecting and studying Document analysis literature about Dragon-Bomb culture and
festivals related marketing. Cultural background of the dragon, the Hakka festivals and cultural marketing and other issues of literature data and collate past literature for relevant literature and
research findings dragon cultural development, including journals, thesis, seminar information, newspapers, magazines, books, network resources. Through history, social culture, to complete
presentation of Hakka culture festival Dragon-Bomb marketing strategy. The study concludes that in the past the Dragon-Bomb research literature festivals and cultural activities and
marketing strategies, and analyze the results and the lack of research as a basis for this study. Therefore, in addition to about Dragon-Bomb cultural festival of marketing strategy research
literature, but also to collect the relevant photographs, videotapes, for the purpose of analysis to explore.
3.3Field Research Qualitative research is concerned with understanding and interpreting another persons social
world through accessing their lived experiences. Three types of qualitative field research methods are described here that focus on capturing lived experiences: direct observation;
participant observation; and qualitative interviews. In this study, non-structured interviews and semi-structured interviews as the main interview strategies to obtain information on the activities
of the entire Dragon-Bomb activities. Afterwards by telephone interviews to supplement or confirm information on making data more complete and accurate. Interview subjects currently
participating Dragon-Bomb activities members and other relevant personnel.
3.4Comparative Analysis 1 Comparison of different objects: different objects are compared with each other in a
horizontal analysis. Through a comparative analysis to find out the nature of things at different points enabling a correct understanding of things.
2 Comparison of the same object at different stages of development: in comparing the same object at different stages of development, it is a longitudinal analysis method. Using this method
to facilitate understanding of the characteristics and the same object at different stages throughout the development process of the development of the general law.
About the Comparison of different objects in this paper, we compared the main Hakka villages for the ceremony festivals in Taiwan and Miaoli Dragon-Bomb festival ceremonies; festivals
explore differences on marketing strategies
4. Results
In this study, Miaoli Dragon-Bomb activities mainly discusses the Hakka culture festival should strengthen regional show in the United States of Hakka culture, promote local economic
