Code Switching Teenage Girl Magazines

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E. Research Benefits

This research is conducted with the hope of contributing new information and educational ideas for readers and other linguistic and educational researchers. 1. Readers The researcher hopes that this research will benefit the readers with the code-switching cases and the analysist. Further, the readers will be more understand about code-switching in magazines. 2. Other researchers The researcher hopes that this research will benefit other researchers who analyze linguistic trends and problems in popular media. It is hoped that this research will give information that is needed for other researchers and assist with their project.

F. Definition of Terms

This part gives short definition about code-switching and translated teenage girl magazine that would be discussed further in the next chapter.

1. Code Switching

Code-switching can be defined as the use of two or more languages in the same conversation or utterance. Nikolas Coupland and Adam Jaworski 1997: 361 state that “Code-switching can occur between sentences inter-sentential or within a single sentence intra-sentential.” Code-switching is also called dialect switching; the action of moving from one language, dialect or variety to another, depending on the circumstances Asher and Simpson, 1994: 5102. PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI 6 There are six types or terms of code-switching that will be used to designate types of codes combination. Asher and Simpson 1994 wrote that there are: 1. Diglossia, 2. Situational code-switching, 3. Metaphoric code-switching, 4. Code-switching consist of code-switching conversational, code-switching style shifting, and code mixing, 5. Single-word code-switching borrowing and 6. Integrated loanwords. The researcher will also used theory from Peter Stockwell that there are three code-switching: 1. Tag Switch, 2. Intersentential Switch, and Intrasentential Switch. Another theory is from Hoffman, that there are three code- switching: tag switching, intrasetential switch and intersetential switch. While in intrasetential switch there are single-word, phrase and clause. In this study, the researcher is going to analyze the code-switching from Indonesian to English. The researcher chose the phenomenon happening in written media. The written media are translated teenage girl magazines. The translated teenage girl magazines which are chosen are CosmoGIRL, Seventeen and Girlfriend. Those three magazines are published in Indonesia and read by students between the age of 14 years old and 20 years old.

2. Teenage Girl Magazines

Teenage girl magazines are magazines with the target readers from the ages of 14 - 20 years old. Teenage girl magazines provide information to teenage girls on the topics of fashion, celebrities, zodiac, gossip, beauty, hair style and more. Translated teenage girl magazines are published overseas. With a good cooperation, Indonesian publishers have the privilege to publish the magazine in PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI 7 Indonesia. Indonesian publishers can use the name and adapt the same articles. Not only that, Indonesia publishers also can add some articles that address appropriate issues for Indonesian teenage girls. In Indonesia, the translated teenage girl magazines are quite various. There are Seventeen, CosmoGIRL, Girlfriend, Teen Vogue, and Cleo. Related with the study, the translated teenage girl magazines that are used by the researcher are CosmoGIRL, Seventeen, and Girlfriend. Based on an informal interview with the book-stall employee those magazines are the most popular between teenage girls. Those magazines provide all issues that are considered important for teenage girl. The issues, which can be found in the magazines, start from fashions, cosmetics, hangout places, accessories, gossip, and astrology. The researcher chose the translated teenage magazines because based on informal interview with the kiosk employee the translated teenage girl magazines are more popular than Indonesian teenage girl magazines. In the translated teenage girl magazines, the code-switching cases occur frequently. Mostly the readers are teenage girls between the ages of 14 years old and 20 years old. PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI 8

CHAPTER II REVIEW OF RELATED LITERATURE