Advertisement Feature Single-word Code-switching

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2. Single-word Code-switching

This type of code-switching is the shortest code-switching. This type of code-switching is also called lexical borrowing. There were 1927 cases existing in CosmoGIRL magazines, 2241 cases in Girlfriend magazines and 1639 cases in Seventeen magazines. The researcher also presented the number of single word code-switching in every category in the target magazines in Table 4.6. Table 4.6 The Number of Single-word Code-switching Cases Magazines Categories Advertisement Feature News Opinion CosmoGIRL 633 1031 132 131 Girlfriend 327 1428 118 368 Seventeen 539 691 182 227

a. Advertisement

Girlfriend magazines had the least number of single-word code-switching cases in this category. There were 327 cases found in advertisement category. Out of that number, the most frequent single-word cases that existed in advertisement category were noun word. In Seventeen magazines, there were 539 single-word code-switching cases occurring in advertisement category. In addition, the most frequent single-word cases that happened in advertisement category were noun words. CosmoGIRL magazines had the most number of single-word code- switching cases in this category. There were 633 cases found in this category. Moreover, the most frequent single-word cases that existed in advertisement category were noun words. PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI 35 In addition, Table 4.7 showed some single-word code-switching which existed frequently in the advertisement category of the target magazines. Table 4.7 The Most Frequent Single-word Code-switching in Advertisement Category Magazines Single-word examples Number CosmoGIRL SMS 18 Makeup 17 Look 16 Voucher 12 Fashion 10 Girlfriend Voucher 14 Download 8 Makeup 8 Eye-shadow 8 Hangout 7 Seventeen Fashion 11 Wi-fi 9 E-mail 8 Eyeshadow 4 Stylish 4

b. Feature

This category contained the most number of single-word code-switching cases in all of the magazines. Girlfriend magazines had the most number of single-word code-switching cases in feature category. There were 1428 cases discovered in this category. In addition, the most frequent single-word code- switching cases that occurred in feature category were noun words. Seventeen magazines had the least number of single-word code-switching cases in this category. There were only 691 cases found in feature category. Moreover, the most frequent single-word code-switching cases that happened in feature category were noun words. PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI 36 In CosmoGIRL magazines, 1031 cases of code-switching were found in this category. Additionally, the most frequent single-word code-switching cases that appeared in feature category were noun words. In addition, Table 4.8 showed some single-word code-switching which occurred frequently in the feature category of the target magazines. Table 4.8 The Most Frequent Single-word Code-switching in Feature Category Magazines Single-word examples Number CosmoGIRL Fashion 34 Fun 33 JSYK 19 Stylist 17 Look 15 Jeans 13 Stylish 13 Girlfriend Fashion 27 Band 23 Brand 17 Hangout 11 Blog 10 Seventeen Hangout 19 Step 18 Band 16 Eyeshadow 14 Fashion 12

c. News