34
2. Single-word Code-switching
This type of code-switching is the shortest code-switching. This type of code-switching is also called lexical borrowing. There were 1927 cases existing in
CosmoGIRL magazines, 2241 cases in Girlfriend magazines and 1639 cases in Seventeen magazines. The researcher also presented the number of single word
code-switching in every category in the target magazines in Table 4.6.
Table 4.6 The Number of Single-word Code-switching Cases
Magazines Categories
Advertisement Feature
News Opinion
CosmoGIRL 633
1031 132
131 Girlfriend
327 1428
118 368
Seventeen 539
691 182
227
a. Advertisement
Girlfriend magazines had the least number of single-word code-switching cases in this category. There were 327 cases found in advertisement category. Out
of that number, the most frequent single-word cases that existed in advertisement category were noun word.
In Seventeen magazines, there were 539 single-word code-switching cases occurring in advertisement category. In addition, the most frequent single-word
cases that happened in advertisement category were noun words. CosmoGIRL magazines had the most number of single-word code-
switching cases in this category. There were 633 cases found in this category. Moreover, the most frequent single-word cases that existed in advertisement
category were noun words.
PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
35 In addition, Table 4.7 showed some single-word code-switching which
existed frequently in the advertisement category of the target magazines.
Table 4.7 The Most Frequent Single-word Code-switching in Advertisement Category
Magazines Single-word examples
Number CosmoGIRL
SMS 18
Makeup 17
Look 16
Voucher 12
Fashion 10
Girlfriend Voucher
14 Download
8 Makeup
8 Eye-shadow
8 Hangout
7 Seventeen
Fashion 11
Wi-fi 9
E-mail 8
Eyeshadow 4
Stylish 4
b. Feature
This category contained the most number of single-word code-switching cases in all of the magazines. Girlfriend magazines had the most number of
single-word code-switching cases in feature category. There were 1428 cases discovered in this category. In addition, the most frequent single-word code-
switching cases that occurred in feature category were noun words. Seventeen magazines had the least number of single-word code-switching
cases in this category. There were only 691 cases found in feature category. Moreover, the most frequent single-word code-switching cases that happened in
feature category were noun words.
PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
36 In CosmoGIRL magazines, 1031 cases of code-switching were found in
this category. Additionally, the most frequent single-word code-switching cases that appeared in feature category were noun words.
In addition, Table 4.8 showed some single-word code-switching which occurred frequently in the feature category of the target magazines.
Table 4.8 The Most Frequent Single-word Code-switching in Feature Category
Magazines Single-word examples
Number CosmoGIRL
Fashion 34
Fun 33
JSYK 19
Stylist 17
Look 15
Jeans 13
Stylish 13
Girlfriend Fashion
27 Band
23 Brand
17 Hangout
11 Blog
10 Seventeen
Hangout 19
Step 18
Band 16
Eyeshadow 14
Fashion 12
c. News