23 researchers. This method, among other qualitative methods, was best suited for
the data analysis needed to address the questions of the thesis. This research also used content analysis. A content analysis is a detailed
and systematic examination of the contents of a particular body of material for the purpose of identifying patterns, themes or biases. Content analyses are typically
performed on forms of human communication, including books, newspapers, films, television, art, music, videotapes of human interactions, and transcripts of
conversation Leedy Ormrod, 2005: 31. Since the research concerned the systematic issue of code-switching in print media, a content analysis is well-suited
for this project. The researcher used the content analysis as her focus for dealing with the research questions and the research objectives.
B. Research Subjects
For the subject, this research uses three editions of three different, translated teenage girl magazines. The three magazines are originally published
in the United States and Australia, and this study concerns the editions that are published in Indonesia. Based on informal interview with the kiosk employee
those three magazines are more popular than the Indonesian teenage girl magazines. The three magazines are:
1. CosmoGIRL magazine
CosmoGIRL is an American monthly magazine based in New York City. The reader target for this magazine is teenage girls. CosmoGIRL was first
published in 1999 by the Hearst Corporation, and the current editor-in-chief at the
PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
24 time of this study is Susan Schulz. America is not the only country which
publishes CosmoGIRL. CosmoGIRL has also been published in the United Kingdom, the Czech Republic, Turkey, China, Hong Kong and Indonesia. In
Indonesia, CosmoGIRL is published by PT. Media Rahayu Citra, based in Jakarta. CosmoGIRL provides information about fashion, beauty, events reports,
stories, health, horoscopes and other articles. CosmoGIRLS is liked by teenage girls because the publisher really gives recently news, gossip, fashion, educative
article and has a nice package which means nice cover, colourful, and good price. 2. Seventeen magazine
Seventeen is a monthly magazine from America. Seventeen, like CosmoGIRL, is also published by the Hearst Corporation. Unlike CosmoGIRL,
Seventeen was originally published in 1944 by a different publisher; it was acquired by the Hearst Corporation in 2003. The target reader is between the ages
of 12 years old and 19 years old. Indonesia publisher also build a good cooperation and had the permission to Seventeen. Seventeen provides information
about fashion, trends, beauty, quizzes, and horoscopes. Seventeen is also popular because Seventeen is as nice as CosmoGIRL. Seventeen recently has news,
gossip, fashion and good price. 3. Girlfriend magazine
Girlfriend is an Australian teenage girl magazine that is published by Pacific Magazines. The target readers are between the ages of 12 years old and 17
years old. Girlfriend is liked by teenage girls because the good price and the very creative fashion issues.
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25 In completing the data requirement, the writer uses a total of nine
magazine editions. For each of the three magazines CosmoGIRL, Seventeen, and Girlfriend, the researcher uses three different editions: February 2009, March
2009, and April 2009. The researcher considers the relevance of chronology for a comparison of the content in each of the three magazines. For this reason, the
researcher uses the same three editions from each of the three magazines.
C. Research Instrument
