39 in Girlfriend magazines, 1534 cases in CosmoGIRL magazines and 1166 cases in
Seventeen magazines. Table 4.11 explained the detailed number of phrase code- switching cases in each category.
Table 4.11 The Number of Phrase Code-switching Cases
Magazines Categories
Advertisement Feature
News Opinion
CosmoGIRL 475
897 80
82 Girlfriend
618 1824
67 169
Seventeen 443
458 153
112
a. Advertisement
In this category, Girlfriend magazines contained the most number of tag phrase code-switching which were 618 cases. In addition the most frequent phrase
code-switching cases that happened in advertisement category were noun phrases. In CosmoGIRL magazines, there were 475 cases of phrase code-switching
existing in this category. Out of that number, the most frequent phrase code- switching cases that occurred in advertisement category were noun phrases.
In contrast, phrase code-switching cases were rarely found in Seventeen magazines. There were 443 cases in advertisement category. Furthermore, the
most frequent phrase code-switching that existed in advertisement category were noun phrases.
In addition, Table 4.12 showed some phrase code-switching which happened frequently in the advertisement category of the target magazines.
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Table 4.12 The Most Frequent Phrase Code-switching in Advertisement Category
Magazines Examples
Number CosmoGIRL
Blush on 13
Social life 11
Price upon request 6
Customer service 5
Girlfriend Girlfriend Style
18 Girlfriend Beauty
11 Facial wash
8 Girlfriend Promotion
7 Girlfriend Front Row
6 Seventeen
Makeup artist 7
Lip gloss 3
Body lotion 3
b. Feature
Cases of phrase code-switching in magazine mostly happen in this category. Additionally, in CosmoGIRL magazines there were 897 cases of phrase
code-switching. Out of that number, the most frequent phrase code-switching cases that happened in feature category were noun phrases.
Girlfriend magazines had the most number of phrases code-switching in feature category. There were 1824 cases happening in this part. Out of that
number, the most frequent phrase code-switching cases that existed in feature category were noun words.
On the contrary, Seventeen magazines had the least number of phrase code-switching cases in this category. There were 458 cases happening in this
category. Moreover, the most frequent phrase code-switching that emerged in feature category were noun phrases.
In addition, Table 4.13 showed some phrase code-switching which occurred frequently in the feature category of the target magazines.
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Table 4.13 The Most Frequent Phrase Code-switching in Feature Category
Magazines Examples
Number CosmoGIRL
Role model 16
Price upon request 14
Behind the scene 11
Social Life 11
Fashion stylist 10
Girlfriend Girlfriend Front Row
28 Girlfriend Guru
16 Price by request
16 Reality show
16 Girlfriend Boy Friend
15 Seventeen
Your life 10
Love life 7
Fun stuff 5
Friend list 3
Friend request 3
c. News
