ELECTRONIC WORD OF MOUTH

94

4. ELECTRONIC WORD OF MOUTH

Correlations Y11 Y12 Y13 Y14 Y15 Y16 Y17 Y18 Y19 Y110 Y111 Y112 Y113 Y114 Y115 Y116 Y117 Y118 Y1 Y11 Pearson Correlation 1 -.291 .747 -.123 .498 .373 .579 .460 .683 -.107 .346 -.050 .167 .240 .366 -.173 -.182 .245 .582 Sig. 2-tailed .119 .000 .519 .005 .042 .001 .011 .000 .575 .061 .795 .377 .201 .047 .359 .335 .193 .001 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Y12 Pearson Correlation -.291 1 -.380 .150 -.196 .084 -.210 -.041 -.409 .198 .012 .139 -.010 -.276 .019 .187 .315 .034 .037 Sig. 2-tailed .119 .038 .429 .300 .658 .266 .829 .025 .293 .951 .462 .959 .141 .921 .321 .090 .857 .847 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Y13 Pearson Correlation .747 -.380 1 -.103 .550 .201 .421 .449 .696 .157 .451 -.019 .285 .468 .498 .000 -.188 .021 .649 Sig. 2-tailed .000 .038 .589 .002 .288 .020 .013 .000 .408 .012 .920 .127 .009 .005 1.000 .320 .914 .000 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Y14 Pearson Correlation -.123 .150 -.103 1 -.108 .154 -.081 .260 -.133 .320 .022 -.235 -.333 -.011 -.009 .300 .036 .126 .166 Sig. 2-tailed .519 .429 .589 .570 .417 .672 .166 .483 .084 .910 .211 .072 .954 .964 .108 .850 .507 .379 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Y15 Pearson Correlation .498 -.196 .550 -.108 1 .195 .253 .335 .318 .013 .381 -.020 .145 .229 .405 .000 -.260 .141 .485 Sig. 2-tailed .005 .300 .002 .570 .303 .178 .070 .086 .946 .038 .916 .443 .223 .026 1.000 .166 .459 .007 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 95 Y11 Y12 Y13 Y14 Y15 Y16 Y17 Y18 Y19 Y110 Y111 Y112 Y113 Y114 Y115 Y116 Y117 Y118 Y1 Y16 Pearson Correlation .373 .084 .201 .154 .195 1 .356 .356 .321 .372 .188 .047 .218 .296 .492 -.204 -.257 .325 .542 Sig. 2-tailed .042 .658 .288 .417 .303 .053 .053 .083 .043 .319 .806 .246 .113 .006 .279 .170 .080 .002 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Y17 Pearson Correlation .579 -.210 .421 -.081 .253 .356 1 .328 .611 .200 .530 .159 .289 .415 .383 .000 -.090 .131 .620 Sig. 2-tailed .001 .266 .020 .672 .178 .053 .077 .000 .289 .003 .401 .121 .023 .037 1.000 .636 .489 .000 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Y18 Pearson Correlation .460 -.041 .449 .260 .335 .356 .328 1 .555 .346 .295 .244 -.012 .163 .039 -.044 -.037 .076 .588 Sig. 2-tailed .011 .829 .013 .166 .070 .053 .077 .001 .061 .113 .193 .948 .389 .838 .815 .844 .688 .001 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Y19 Pearson Correlation .683 -.409 .696 -.133 .318 .321 .611 .555 1 .230 .379 .100 .313 .468 .481 .163 -.015 .147 .706 Sig. 2-tailed .000 .025 .000 .483 .086 .083 .000 .001 .221 .039 .601 .092 .009 .007 .389 .936 .439 .000 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Y11 Pearson Correlation -.107 .198 .157 .320 .013 .372 .200 .346 .230 1 .214 .328 .339 .435 .435 .403 .075 .165 .616 Sig. 2-tailed .575 .293 .408 .084 .946 .043 .289 .061 .221 .256 .077 .067 .016 .016 .027 .693 .385 .000 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Y11 1 Pearson Correlation .346 .012 .451 .022 .381 .188 .530 .295 .379 .214 1 .105 .068 .078 .410 .286 .144 -.281 .560 96 Y11 Y12 Y13 Y14 Y15 Y16 Y17 Y18 Y19 Y110 Y111 Y112 Y113 Y114 Y115 Y116 Y117 Y118 Y1 Sig. 2-tailed .061 .951 .012 .910 .038 .319 .003 .113 .039 .256 .581 .720 .682 .025 .125 .446 .133 .001 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Y11 2 Pearson Correlation -.050 .139 -.019 -.235 -.020 .047 .159 .244 .100 .328 .105 1 .022 .080 .169 .052 .102 -.230 .233 Sig. 2-tailed .795 .462 .920 .211 .916 .806 .401 .193 .601 .077 .581 .909 .675 .373 .785 .591 .222 .215 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Y11 3 Pearson Correlation .167 -.010 .285 -.333 .145 .218 .289 -.012 .313 .339 .068 .022 1 .607 .336 .048 .282 .305 .462 Sig. 2-tailed .377 .959 .127 .072 .443 .246 .121 .948 .092 .067 .720 .909 .000 .070 .802 .132 .101 .010 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Y11 4 Pearson Correlation .240 -.276 .468 -.011 .229 .296 .415 .163 .468 .435 .078 .080 .607 1 .557 .116 -.033 .313 .602 Sig. 2-tailed .201 .141 .009 .954 .223 .113 .023 .389 .009 .016 .682 .675 .000 .001 .541 .864 .092 .000 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Y11 5 Pearson Correlation .366 .019 .498 -.009 .405 .492 .383 .039 .481 .435 .410 .169 .336 .557 1 .414 -.026 .181 .738 Sig. 2-tailed .047 .921 .005 .964 .026 .006 .037 .838 .007 .016 .025 .373 .070 .001 .023 .892 .340 .000 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Y11 6 Pearson Correlation -.173 .187 .000 .300 .000 -.204 .000 -.044 .163 .403 .286 .052 .048 .116 .414 1 .446 .000 .357 Sig. 2-tailed .359 .321 1.000 .108 1.000 .279 1.000 .815 .389 .027 .125 .785 .802 .541 .023 .014 1.000 .053 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 97 Y11 Y12 Y13 Y14 Y15 Y16 Y17 Y18 Y19 Y110 Y111 Y112 Y113 Y114 Y115 Y116 Y117 Y118 Y1 Y11 7 Pearson Correlation -.182 .315 -.188 .036 -.260 -.257 -.090 -.037 -.015 .075 .144 .102 .282 -.033 -.026 .446 1 -.187 .110 Sig. 2-tailed .335 .090 .320 .850 .166 .170 .636 .844 .936 .693 .446 .591 .132 .864 .892 .014 .321 .563 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Y11 8 Pearson Correlation .245 .034 .021 .126 .141 .325 .131 .076 .147 .165 -.281 -.230 .305 .313 .181 .000 -.187 1 .283 Sig. 2-tailed .193 .857 .914 .507 .459 .080 .489 .688 .439 .385 .133 .222 .101 .092 .340 1.000 .321 .130 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 Y1 Pearson Correlation .582 .037 .649 .166 .485 .542 .620 .588 .706 .616 .560 .233 .462 .602 .738 .357 .110 .283 1 Sig. 2-tailed .001 .847 .000 .379 .007 .002 .000 .001 .000 .000 .001 .215 .010 .000 .000 .053 .563 .130 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 . Correlation is significant at the 0.01 level 2-tailed. . Correlation is significant at the 0.05 level 2-tailed. 98 LAMPIRAN 4. HASIL UJI RELIABILITAS 1. LOYALITAS PELANGGAN X1 Reliability Scale: ALL VARIABLES Reliability Statistics Cronbachs Alpha Cronbachs Alpha Based on Standardized Items N of Items .711 .735 6 Item Statistics Mean Std. Deviation N X11 4.00 .525 30 X12 3.97 .718 30 X13 4.10 .607 30 X14 3.13 1.042 30 X15 3.43 1.006 30 X16 2.93 .944 30 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item- Total Correlation Squared Multiple Correlation Cronbachs Alpha if Item Deleted X11 17.57 8.392 .499 .500 .673 X12 17.60 7.559 .534 .411 .649 X13 17.47 8.533 .361 .370 .696 X14 18.43 6.599 .467 .362 .669 X15 18.13 6.120 .613 .532 .609 X16 18.63 7.689 .306 .140 .720 Scale Statistics Mean Variance Std. Deviation N of Items 21.57 10.185 3.191 6 99

2. KEPERCAYAAN X2