Sidang Akademi for the Third-grade Students
14 organized idea and the validity so that the speech can be attractive to
the audience. It is clearly stated by the Greek philosopher Aristotle in his theory of Rhetoric Hendrikus, 1991. He divides his theory
into three main categories simply called as Ethos, Pathos and Logos. The Ethos or credibility means that the speaker might be
heard if he can convince the audience through the idea that he presents and the credibility of the speaker so that the audience could
consider the speaker as a worth listening speaker to the listeners. Pathos or emotional development is the ability of the person to
persuade by appealing to the audience‟s emotion. In addition, the language choices are matter to give a good persuasion so that the
listener might be convinced. Logos or Logical development means that the speaker has to possess the good reasoning technique. This
technique reflects the knowledge of the speaker as the reason is the heart of the argumentation. Thus, if in the process of public speaking
the speaker has these kinds of abilities, the point of the argument will seem convincing and therefore the audience might be really attracted
to the speaker by the speech that they convey.