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7. Advertisement 7 WWF
Advertisement [7] came from WWF World Wide Foundation. This advertisement had headline and subhead to analyze. This advertisement appeared
to inform the addressee about „earth hour‟. Earth hour is the program that appeared in this recent time as the obvious action for global warming effect. It
happen once in a year, on March 27 at 8.30 pm the local time. In this event, people around the world compromised to turn off the electricity for an hour. This
action aimed to reduce global warming effect in the earth. Headline [7] stated “60
EARTH HOUR.” This headline wrapped the addressee, it could mean that it was the sixtieth earth hour event. On the other hand, this headline meant that sixty
minutes for earth hour event. Thus, the presupposition was global warming action.
Subhead [7]
the action will give benefit for earth. This subhead contained information of earth hour event. It would be held on 27
th
of March at 8:30 pm the local time. Behind the in information of the event, the addressee inserted an appealing
sentence “Show what can be done” in order to make addressee interested to this action. Thus, the subhead meant that earth hour would be held on 27
th
of March, during an hour started at 8:30 pm the local time, and let‟s enjoy what would
happen after that. Thus, it conclude that earth our as the particular time for earth
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that will give benefit for earth, it happened once a year on March 27 at 8:30 pm on the local time.
The speaker‟s intent to inform about earth hour which was held once a year, every March 27, at 8:30 pm at the local time. This action aimed to give
special time for earth which hoped it will give beneficial for earth. Furthermore, this advertisement aimed to persuade addressee joined earth hour.
8. Advertisement 8 Jesuit Refugee Services
Advertisement [8] made by Jesuit Refugee Services for Cambodia. This advertisement came as the form of Landmine Campaign in Cambodia. Cambodia
as freedom country has difficulty to clean landmines. Those thousand landmines threatened Cambodian, the data said that eight from ten families were exposed to
landmines and only 3,3 area was clear. Thus, advertisement [8] appeared as the JRS Cambodia attention to humanity. This organization refused living destroyed
by landmines. This advertisement contained headline to analyze, other information appeared on body copy. The headline said, “Cambodian art has
always had its distinctive style.” This headline meant that Cambodian has their
unique art. Nevertheless, the meaning of the headline contained an intrinsic meaning. It meant that Cambodian has their own freedom. They have rights to live
free from landmines. Thus, JSR here played a role to quip people that Cambodian was living and they have their own life. Cambodian should survive their lives;
moreover, they have a right for living free from landmines. Through analyzed on this headline, it Cambodian wants life normally. When addressee read the
headline only, they could not understand the meaning behind that statement. Thus,
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