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headline and subhead what the addresser intent was to inform the addressee about Heifer International‟s new method to help people.
18. Advertisement 18 WWF
“Everything in nature is connected,” was the statement of headline [18]. This headline would assert that everything in nature needs other. This
advertisement concerned on the existence of the extinct animals aimed to remind people that we are connected each other. Thus, if one of the related aspects is
destroyed it will influence other part in this nature. This headline the nature is completing each other. The interrelationship here would explain on the subhead
later. Subhead [18]
It meant that people should save tigers in order to save other. By saving tigers meant that people saved the existence of ecosystem. It tiger is the center
of nature‟s connection. Thus, tiger was the center of everything that related in the nature. Thus, this advertisement aimed to persuade addressee to save tigers.
19. Advertisement 19 Shell
Headline [19] said, “Let‟s pass energy onto the next generation. Let‟s go.”
Headline [19] the energy is going to be extinct. The Shell‟s advertisement
aimed to remind people that the present energy is going to be extinct, thus people should save the energy for future. Shell aimed to persuade people to use their
product that save for environment and economically. Through find out the
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presupposition of the headline, the addressee got what was intent by addresser that was persuade people to save the energy for the future through using Shell.
20. Advertisement 20 EDF for Thailand
Advertisement [20] explained about the advertisement for the less fortunate school children in the northeast Thailand. EDF for Thailand concerned
on repair those underprivileged children through education. Thus, this advertisement purposed to inform addressee about the action. The headline said,
“Share your success with someone who is less fortunate. It‟s an investment that you won‟t regret.” It meant that sharing our success was a regretless investment.
Thus, it we are successful people. When the headline persuaded people to share their success to those
underprivileged children meant that the addresser pointed addressee who assumed as successful person. Through finding what the addresser intent, the advertisement
aimed to persuade addressee join EDF action. The headline‟s sentence made this persuasion more interesting.
21. Advertisement 21 Medical Sans Frontiers
“Medical care shouldn‟t be a luxury,” was headline of advertisement [21]. This advertisement appeared as the attention from medical expensiveness. Thus,
The Medical Sans Frontiers noticed this condition and provided free professional medical care for the needed people. On the MSF opinion, medical care should not
be luxury because many people needed the professional service. People did not need to die easily just because the simple disease. Thus, headline [21] medical
care is luxury.
