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presupposition of the headline, the addressee got what was intent by addresser that was persuade people to save the energy for the future through using Shell.
20. Advertisement 20 EDF for Thailand
Advertisement [20] explained about the advertisement for the less fortunate school children in the northeast Thailand. EDF for Thailand concerned
on repair those underprivileged children through education. Thus, this advertisement purposed to inform addressee about the action. The headline said,
“Share your success with someone who is less fortunate. It‟s an investment that you won‟t regret.” It meant that sharing our success was a regretless investment.
Thus, it we are successful people. When the headline persuaded people to share their success to those
underprivileged children meant that the addresser pointed addressee who assumed as successful person. Through finding what the addresser intent, the advertisement
aimed to persuade addressee join EDF action. The headline‟s sentence made this persuasion more interesting.
21. Advertisement 21 Medical Sans Frontiers
“Medical care shouldn‟t be a luxury,” was headline of advertisement [21]. This advertisement appeared as the attention from medical expensiveness. Thus,
The Medical Sans Frontiers noticed this condition and provided free professional medical care for the needed people. On the MSF opinion, medical care should not
be luxury because many people needed the professional service. People did not need to die easily just because the simple disease. Thus, headline [21] medical
care is luxury.
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Subhead [21]
thousand people could not have an expected medical care. The subhead showed the ironic of the condition, that thousand people die by the easily threatened
diseases. The subhead explained the headline sentence that medical care should not be luxurious because thousand people needed it.
This advertisement wanted to shout the unfair condition for addressee. Beside, to campaign give the reachable medical care for the less fortunate people,
it was what the speaker intended to say.
22. Advertisement 22 WWF
Headline [22] said, “It‟s your turn.” When addressee came to that sentence they would there is someone turn before. In order to make their assumption
clearly, the addressee should knew what kind of turn. Related to this advertisement, it told about the addressee‟s turn to save the wild animals such
panda. Panda has saved by WWF organization, then it needed our help to secure panda from extinct. Beside, the statement aimed to attract addressee.
Subhead [22]
It meant that to do the headline‟s suggestion, the addressee could start by visiting the website. It it was the turn to visit panda.org. Related to the previous
presupposition that there was someone‟s turn before to visit panda.org and now is the addressee‟s turn.
