Advertisement 1 WWF The Speaker’s Meaning on Headlines and Subheads
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Beside, the addresser made the promotion interesting through stated headline [4], “What does the future hold for us?” Headline [4] meant that
someone asking about something unpredictable in the future. Moreover, the problem background was the four fundamentals of the way people live.
Transportation, urbanisation, communication, technology, and demography were influence the way people live. For example, nowadays people are facilitated to
communicate with other through mobile phone; it is a part of technology‟s
development. If people did not employ the technology‟s development
appropriately, people could not find the newest mobile phone technology. It was only a little example of the technology gave for us. Then, if we did not notice
those four fundamentals what will the future hold for us. Based on this analyzes, this headline was representing reflective question.
Through that reflective question, it found the presupposition of headline [4] something is inappropriate now, it related to the four fundamentals. Based
on this finding, both addresser and addressee are looking at the imprecision on those four fundamentals in the present time. Thus, through headline [4] the
addresser aimed to warn people to notice about the future.