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The headline expressed what the speaker‟s intent in this advertisement. The speaker wanted to shout environment pureness. Then, the addresser invited
the addressee join through consume S hell‟s product.
12. Advertisement 12 WWF
Advertisement [12] has a headline and subhead. This advertisement advertised
an awareness of bluefin tuna extinct. The headline said, “Take the bluefin tuna off the menu now, or it will be off the menu forever.” The headline
clearly stated that bluefin tuna become extinct nowadays, therefore, WWF shouted to stop consume bluefin tuna today. People were consuming bluefin tuna
without any action to regenerate. Moreover, people usually use the chemist product or large trawling to get bluefin tuna, it destroy the ecosystem of bluefin
tuna. Headline [12] bluefin tuna still exist today. When addresser and addressee read the headline they would assume that bluefin tuna was alive today. Thus,
people should stop consume it before it become extinct. Subhead [20]
you are hoped to care on sustainable seafood. The subhead made the information in the headline clearer. The information that bluefin tuna still alive
today aimed to impress people to stop consume bluefin tuna, then, it completed
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with the information on subhead that people hoped to care on the sustainable seafood through visit panda.orgtuna.
This analyzes proved that advertisement use presupposition to make the addresser‟s idea become clear for the addressee. Thus, the contained information
would transfer well.
13. Advertisement 13 Orbis
The ORBIS advertised a Public Service Announcement about saving blind people around the world.
The headline said, “Saving Sight Worldwide.” This headline meant an admittance of people around the world to save blindness. It
many people are blind. Subhead [13]
people need proper eye care. It meant that 80 of those blindness do not have to be blind, because they could be cured, unfortunately they did not have any
access for eye care. From the analyzes, it found that both addresser and addressee have the
same background knowledge that there were many unsaved blindness that need the proper eye care. This advertisement aimed to
invite addressee join on ORBIS‟ activity to cure blindness through the proper eye care.
14. Advertisement 14 Jesuit Refugee Services
Advertisement [14] was advertised by Jesuit Refugee Service which concerned for humanity, especially for the landmines victim in Cambodia. The
