Advertisement 3 World Food Programme

53 such as disaster victim, starving children, and children education. In advertisement [6] WFP explained the occurrence of some people who lost home and food. Headline [6] stated, “NO HOME. NO FOOD. WHO WILL HELP?” It meant that they lost everything and they needed help. Those Haitians were lost of the most crucial needs, home and food. The last sentence on the headline expressed that they need help from other people because they did not receive assistance yet. The presupposition of headline [6] those people were in difficulties after disaster stricken. If the addresser expressed the headline, the addressee will assume that those who hopeless and starving were very poor people. Those people could not struggle for their life because they were limited by their condition, homeless and famine. Subhead [6] Haitians need help after the disaster. Through read this headline, the addressee understood that those people who homeless and famine were Haitians. Moreover, the subhead explained if the addressee helped WFP meant helped them also. It explained that WFP would route the aid to those Haitians. The presupposition of the headline and subhead helped to find the addresser intent. Thus, the intention of the addresser was to inform people that Haiti have just had in disaster that made those Haitians homeless and famine, they need help immediately. 54

7. Advertisement 7 WWF

Advertisement [7] came from WWF World Wide Foundation. This advertisement had headline and subhead to analyze. This advertisement appeared to inform the addressee about „earth hour‟. Earth hour is the program that appeared in this recent time as the obvious action for global warming effect. It happen once in a year, on March 27 at 8.30 pm the local time. In this event, people around the world compromised to turn off the electricity for an hour. This action aimed to reduce global warming effect in the earth. Headline [7] stated “60 EARTH HOUR.” This headline wrapped the addressee, it could mean that it was the sixtieth earth hour event. On the other hand, this headline meant that sixty minutes for earth hour event. Thus, the presupposition was global warming action. Subhead [7] the action will give benefit for earth. This subhead contained information of earth hour event. It would be held on 27 th of March at 8:30 pm the local time. Behind the in information of the event, the addressee inserted an appealing sentence “Show what can be done” in order to make addressee interested to this action. Thus, the subhead meant that earth hour would be held on 27 th of March, during an hour started at 8:30 pm the local time, and let‟s enjoy what would happen after that. Thus, it conclude that earth our as the particular time for earth