Advertisement 2 Tetra Pak The Speaker’s Meaning on Headlines and Subheads

52 “HOPE” was expressed through the picture of four children that bring four trays, which comprised one letter for each. The second child from the right brought a tray contained a bowl of porridge. Thus, in completely the headline should mean that those children expected food. The presupposition of headline [5] these children faced difficulty. Based on the finding, it concluded that their difficulty was their hungry. Advertisement [5] contained subhead also. It appeared in order to complete the information in headline. Subhead [5] these children do not have future because they were starving. Subhead [5] explained the information in headline. If the headline gave information about starving children, the subhead explained the further action. When people gave them food, they do not just feed them but they give them hope to life the future. Through this advertisement, the addresser aimed to express that those starving children face the difficulty to reach the future. They needed food in order to light up their hope for the future. This advertisement purposed to inform the addressee, that there were thousand starving children, who do not have hope.

6. Advertisement 6 World Food Programme

Advertisement [3], [5], and [6] came from the same organization, World Food Programme WFP. This organization focused on the humanity problems 53 such as disaster victim, starving children, and children education. In advertisement [6] WFP explained the occurrence of some people who lost home and food. Headline [6] stated, “NO HOME. NO FOOD. WHO WILL HELP?” It meant that they lost everything and they needed help. Those Haitians were lost of the most crucial needs, home and food. The last sentence on the headline expressed that they need help from other people because they did not receive assistance yet. The presupposition of headline [6] those people were in difficulties after disaster stricken. If the addresser expressed the headline, the addressee will assume that those who hopeless and starving were very poor people. Those people could not struggle for their life because they were limited by their condition, homeless and famine. Subhead [6] Haitians need help after the disaster. Through read this headline, the addressee understood that those people who homeless and famine were Haitians. Moreover, the subhead explained if the addressee helped WFP meant helped them also. It explained that WFP would route the aid to those Haitians. The presupposition of the headline and subhead helped to find the addresser intent. Thus, the intention of the addresser was to inform people that Haiti have just had in disaster that made those Haitians homeless and famine, they need help immediately.