Advertisement 2 Tetra Pak The Speaker’s Meaning on Headlines and Subheads
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“HOPE” was expressed through the picture of four children that bring four trays, which comprised one letter for each. The second child from the right brought a
tray contained a bowl of porridge. Thus, in completely the headline should mean that those children expected food. The presupposition of headline [5] these
children faced difficulty. Based on the finding, it concluded that their difficulty was their hungry.
Advertisement [5] contained subhead also. It appeared in order to complete the information in headline.
Subhead [5]
these children do not have future because they were starving. Subhead [5] explained the information in headline. If the headline gave information about
starving children, the subhead explained the further action. When people gave them food, they do not just feed them but they give them hope to life the future.
Through this advertisement, the addresser aimed to express that those starving children face the difficulty to reach the future. They needed food in order
to light up their hope for the future. This advertisement purposed to inform the addressee, that there were thousand starving children, who do not have hope.