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addresser aimed to persuade addressee to change their habit on serving milk without any ingredients.
3. Advertisement 3 World Food Programme
The advertisement from WFP World Food Programme was concerned on how to help the starving children around the world. This organization made their
action concrete by inviting many people to join their program. It persuaded people to contribute their money for the hungry school children through this organization.
The addresser stated the fact that 59 million hungry school children were in less fortunate in this advertisement
. The advertisement‟s invitation stated on headline [3],
“Let‟s talk about the rescue plan.” The meaning of the headline was the addresser ask addressee to discuss about the rescue plan for those hungry school
children, this discussion was crucial for the children. Thus, the addresser provided some evidence to grasp addressee‟s compassionate. Besides, the presupposition
was, we will do the rescue. Through the finding of headline‟s presupposition, it
was clearly understood that the addresser aimed to do the rescue for the hungry school children. Likewise, through the headline the addressee caught what the
addresser intent. Thus, what the addresser intent could be achieved by the addressee. It is meant that the advertisement contained comprehensive
communication. Beside, the subhead of this advertisement gave the information to support
the headline. The subhead provided the reason of why both addresser and addressee should talk about the rescue plan for the school hungry children.
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Subhead [3]
trillions of financial rescue packages did not help 59 millions hungry school children. This subhead explained that many trillions were spent for financial
rescue packages, though, only 1 of those financial rescue packages could make hunger into hope for 59 millions hungry school children. It became the reason
why the rescue plan should be discussed. Through find out the presupposition of subhead [3], it achieved the addresser‟s intent. Thus, why the rescue plan should
be discussed has answered in this subhead. Further, what kind of rescue plan will be discussed based on the finding.
4. Advertisement 4 National Geographic Organisation
The advertisement consisted of headline and body copy. Thus, the researcher has analyzed the headline only. Advertisement [4] was talking about
the future fundamentals. According to this advertisement, the fundamentals were transportation, urbanisation, communication, technology, and demography. This
advertisement invited addressee to have a reflection about those fundamentals in the future. Many questions related to those fundamentals burdened our life.
Fortunately, the advertiser has made solution for many problems caused by those fundamentals. In order to explain more about the program, the addresser invited
addressee to visit the website.
