Advertisement 22 WWF The Speaker’s Meaning on Headlines and Subheads

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2. Future Research

Advertising will always exist among the society to promote companies’ products and other campaigns. Other researcher may conduct a similar research on meaning in other advertising media. The research could be done toward advertising language in electronic media such as on television or radio, and other media such as billboards, banners, or brochures. The fast-growing technology, internet, could also be another alternative to conduct similar research.

3. English Language Teacher

Advertisements printed in the magazines can be used as teaching sources. The English teacher could be considered the PSA as an authentic material which employs English language. The English teacher can use the advertising appearing in the magazines as the example of persuasive discourse. 69 References Akmajian, A., Richard, A.D., and Robert M.H. 2001. Linguistics: An introduction to language and communication 5 th ed.. Cambridge: The MIT Press. Alston, W.P. 2000. Illocutionary act and sentence meaning. New York: Cornell University Press. Arens, W.F. 2006. Contemporary advertising 10 th ed.. New York: Mc Graw- Hill Company. Arwood, E.L. 1983. Pragmaticism: Theory and application. London: Aspen System Corp. Ary, D., Jacobs, L.C., Razavieh, A. 2002. Introduction to research in education 6th ed.. Harcourt: Brace College Publisher. Berkman, Gilson. 1980. Advertising concepts and strategies. Toronto: Random House of Canada Ltd. Bovée, C.L., Arens, W.F. 1986. Contemporary advertising 2 nd ed.. Homewood, Illinois: Richard D. Irwin, Inc. Danesi, M. 2010. Understanding media semiotics. A. Gunawan Admiranto, Trans. Yogyakarta: Jalasutra. Original work published 2002 Djajasudarma, F.T.DR. 1993. Semantik 2. Bandung: PT Eresco. Fasold, R.W., Linton, J.C. 2006. An introduction to language and linguistics. Cambridge: Cambridge University Press. Finch, G. 2000. Linguistic terms and concepts . New York: St. Martin’s Press. Goddard, A. 1998. The language of advertising. London: Routledge. Horn, L.R, Ward, G. 2006. The handbook of pragmatics. Victoria: Blackwell Publishing Ltd. Kempson, R.M. 1975. Presupposition and the delimitation of semantics. Oxford: Alden Press. Kempson, R.M. 1977. Semantic theory. Oxford: Alden Press.