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headline said, “And you are worried about stepping on the dog poo.” This headline showed the euphemism of those Cambodian. The Cambodian assumed
„the dog poo‟ as the landmines. The Cambodian was worried about stepping on the landmines. Cambodian avoided stepping on landmines, but they could not
choose because there were many landmines in Cambodia. Cambodian needed to free from landmines, they needed to escape from apprehensiveness. It
Cambodian afraid of landmines. The analyzes came to the conclusion as on the presupposition because the other information were appeared on body copy.
The advertisement expressed that the addresser aimed to inform and invite people outside Cambodia to deliberate Cambodia from landmines. Those people
could have the further information about this action on the proper address given. Beside, the presupposition on this advertisement has a purpose to persuade
addressee.
15. Advertisement 15 Shell
Shell was one of the oil makers which concerned on the save oil for environment. In this advertisement, Shell invited people to save the energy for our
future through using natural gas. Natural gas, which made from natural materials, could help the electricity to create clearest-burning fossil fuel. Thus, the headline,
“Let‟s make Feng‟s washing even cleaner. Let‟s go.” appeared in order to convince message to save energy for better future.
The headline Feng‟s washing was clean. The headline expressed Feng
‟s needed who lived in a big city in China. He needed extra energy to generate electricity such as washing, actually,
his washing was clean but the addresser intended to show Shell‟s excess. Even
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though Feng washed his clothes for many times until it very clean, he still save energy for future.
16. Advertisement 16 Tetra Pak
Headline [16] said, “What comes down must go up.” The body copy explained the meaning of headline [16] that something that dropped should turn to
be something useful. It nothing wasted away.
17. Advertisement 17 Heifer International
Heifer International advertised their new model of education and training that helped thousand people to be autonomous. This new model of education and
training could help those less fortunate people lived properly. They could make their own agricultural field and manage it for their living-stock. The headline
showed th e successful of this model through the advertisement‟s picture. Headline
[17] said, “She could teach the world about sustainable development.” It meant that the model successfully functioned; the woman could be a good trainee.
Moreover, the training required the participants to transfer the knowledge to other in their community. Thus, the participants not only got the knowledge but also
practice by them self. This headline she is a teacher. Subhead [17]
she has learned certain knowledge. The information from the subhead completed the headline‟s statement. Thus, it concluded that she was a teacher of
certain knowledge. The certain knowledge would be explained on the body copy of the advertisement. Through find out the presupposition of this advertise
ment‟s
