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Variabel Persepsi Kualitas X2 Variabel Asosiasi Merek X3 Variabel Loyalitas Merek X4

Reliability Statistics Cronbachs Alpha N of Items .662 4

2. Variabel Persepsi Kualitas X2

Correlations p1 p2 p3 p4 Total p1 Pearson Correlation 1 -.007 .048 .255 .494 Sig. 2-tailed .946 .637 .010 .000 N 100 100 100 100 100 p2 Pearson Correlation -.007 1 .271 -.242 .463 Sig. 2-tailed .946 .006 .015 .000 N 100 100 100 100 100 p3 Pearson Correlation .048 .271 1 .266 .770 Sig. 2-tailed .637 .006 .007 .000 N 100 100 100 100 100 p4 Pearson Correlation .255 -.242 .266 1 .535 Sig. 2-tailed .010 .015 .007 .000 N 100 100 100 100 100 Total Pearson Correlation .494 .463 .770 .535 1 Sig. 2-tailed .000 .000 .000 .000 N 100 100 100 100 100 . Correlation is significant at the 0.05 level 2- tailed. . Correlation is significant at the 0.01 level 2- tailed. Universitas Sumatera Utara Case Processing Summary N Cases Valid 100 100.0 Excluded a .0 Total 100 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbachs Alpha N of Items .720 4

3. Variabel Asosiasi Merek X3

Correlations p1 p2 p3 p4 Total p1 Pearson Correlation 1 .560 .220 .289 .707 Sig. 2-tailed .000 .028 .004 .000 N 100 100 100 100 100 p2 Pearson Correlation .560 1 .289 .410 .803 Sig. 2-tailed .000 .004 .000 .000 N 100 100 100 100 100 p3 Pearson Correlation .220 .289 1 .082 .620 Sig. 2-tailed .028 .004 .417 .000 N 100 100 100 100 100 p4 Pearson Correlation .289 .410 .082 1 .638 Sig. 2-tailed .004 .000 .417 .000 N 100 100 100 100 100 Total Pearson Correlation .707 .803 .620 .638 1 Sig. 2-tailed .000 .000 .000 .000 Universitas Sumatera Utara N 100 100 100 100 100 . Correlation is significant at the 0.01 level 2- tailed. . Correlation is significant at the 0.05 level 2-tailed. Case Processing Summary N Cases Valid 100 100.0 Excluded a .0 Total 100 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbachs Alpha N of Items .621 4

4. Variabel Loyalitas Merek X4

Correlations p1 p2 p3 p4 Total p1 Pearson Correlation 1 .460 .467 .550 .818 Sig. 2-tailed .000 .000 .000 .000 N 100 100 100 100 100 p2 Pearson Correlation .460 1 .372 .377 .713 Sig. 2-tailed .000 .000 .000 .000 N 100 100 100 100 100 p3 Pearson Correlation .467 .372 1 .450 .727 Sig. 2-tailed .000 .000 .000 .000 N 100 100 100 100 100 p4 Pearson Correlation .550 .377 .450 1 .797 Universitas Sumatera Utara Sig. 2-tailed .000 .000 .000 .000 N 100 100 100 100 100 Total Pearson Correlation .818 .713 .727 .797 1 Sig. 2-tailed .000 .000 .000 .000 N 100 100 100 100 100 . Correlation is significant at the 0.01 level 2-tailed. Case Processing Summary N Cases Valid 100 100.0 Excluded a .0 Total 100 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbachs Alpha N of Items .762 4

5. Variabel Loyalitas Pembelian Y

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