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Variabel Loyalitas Pembelian Y Uji Normalitas Uji Multikolinearitas

Sig. 2-tailed .000 .000 .000 .000 N 100 100 100 100 100 Total Pearson Correlation .818 .713 .727 .797 1 Sig. 2-tailed .000 .000 .000 .000 N 100 100 100 100 100 . Correlation is significant at the 0.01 level 2-tailed. Case Processing Summary N Cases Valid 100 100.0 Excluded a .0 Total 100 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbachs Alpha N of Items .762 4

5. Variabel Loyalitas Pembelian Y

Correlations p1 p2 p3 p4 p5 Total p1 Pearson Correlation 1 .282 .125 .262 .354 .542 Sig. 2-tailed .005 .217 .009 .000 .000 N 100 100 100 100 100 100 p2 Pearson Correlation .282 1 .409 .441 .160 .731 Sig. 2-tailed .005 .000 .000 .113 .000 N 100 100 100 100 100 100 Universitas Sumatera Utara p3 Pearson Correlation .125 .409 1 .058 .126 .534 Sig. 2-tailed .217 .000 .567 .211 .000 N 100 100 100 100 100 100 p4 Pearson Correlation .262 .441 .058 1 .604 .755 Sig. 2-tailed .009 .000 .567 .000 .000 N 100 100 100 100 100 100 p5 Pearson Correlation .354 .160 .126 .604 1 .683 Sig. 2-tailed .000 .113 .211 .000 .000 N 100 100 100 100 100 100 Total Pearson Correlation .542 .731 .534 .755 .683 1 Sig. 2-tailed .000 .000 .000 .000 .000 N 100 100 100 100 100 100 . Correlation is significant at the 0.01 level 2-tailed. Case Processing Summary N Cases Valid 100 100.0 Excluded a .0 Total 100 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbachs Alpha N of Items .615 5 Universitas Sumatera Utara Lampiran 4 : Hasil Regresi Linear Berganda Variables EnteredRemoved b Model Variables Entered Variables Removed Method 1 loyalitas merek, persepsi kualitas, kesadaran merek, asosiasi merek a . Enter a. All requested variables entered. b. Dependent Variable: loyalitas pembelian Coefficients a Model Unstandardized Coefficients Standardized Coefficients t Sig. Collinearity Statistics B Std. Error Beta Tolerance VIF 1 Constant 6.327 2.549 2.482 .015 kesadaran merek .244 .092 .230 2.651 .009 .801 1.248 persepsi kualitas .049 .119 .033 .416 .679 .975 1.026 asosiasi merek -.032 .114 -.024 -.280 .780 .795 1.258 loyalitas merek .588 .101 .528 5.810 .000 .731 1.367 a. Dependent Variable: loyalitas pembelian Universitas Sumatera Utara Lampiran 5 : Hasil Uji Asumsi Klasik

1. Uji Normalitas

Universitas Sumatera Utara

2. Uji Multikolinearitas

Coefficients a Model Unstandardized Coefficients Standardized Coefficients t Sig. Collinearity Statistics B Std. Error Beta Tolerance VIF 1 Constant 6.327 2.549 2.482 .015 kesadaran merek .244 .092 .230 2.651 .009 .801 1.248 persepsi kualitas .049 .119 .033 .416 .679 .975 1.026 asosiasi merek -.032 .114 -.024 -.280 .780 .795 1.258 loyalitas merek .588 .101 .528 5.810 .000 .731 1.367 a. Dependent Variable: loyalitas pembelian

3. Uji Heterokedastisitas

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