12. Hasil Uji Kategorisasi
13. 14.
15. 16.
17.
Ketidakpuasan_Konsumen
34 17,7
17,7 17,7
119 62,0
62,0 79,7
39 20,3
20,3 100,0
192 100,0
100,0 Tinggi
Sedang Rendah
Total Valid
Frequency Percent
Valid Percent Cumulative
Percent
Karakteristik_Kategori_Produk
34 17,7
17,7 17,7
132 68,8
68,8 86,5
26 13,5
13,5 100,0
192 100,0
100,0 Tinggi
Sedang Rendah
Total Valid
Frequency Percent
Valid Percent Cumulative
Percent
Kebutuhan_Mencari_Variasi
27 14,1
14,1 14,1
129 67,2
67,2 81,3
36 18,8
18,8 100,0
192 100,0
100,0 Tinggi
Sedang Rendah
Total Valid
Frequency Percent
Valid Percent Cumulative
Percent
Keputusan_Perpindahan_Merek
29 15,1
15,1 15,1
131 68,2
68,2 83,3
32 16,7
16,7 100,0
192 100,0
100,0 Tinggi
Sedang Rendah
Total Valid
Frequency Percent
Valid Percent Cumulative
Percent
13. Hasil Uji Normalitas
One-Sample Kolmogorov-Smirnov Test
192 192
192 192
27,5313 24,7708
21,2188 31,0938
3,27757 3,02166
2,95765 4,48634
,084 ,086
,085 ,080
,072 ,079
,083 ,049
-,084 -,086
-,085 -,080
1,170 1,195
1,179 1,111
,129 ,115
,124 ,169
N Mean
Std. Deviation Normal Parameters
a,b
Absolute Positive
Negative Most Extreme
Differences Kolmogorov-Smirnov Z
Asymp. Sig. 2-tailed Ketidakpuasan_
Konsumen Karakteristik_
Kategori_ Produk
Kebutuhan_ Mencari_
Variasi Keputusan_
Perpindahan_ Merek
Test distribution is Normal. a.
Calculated from data. b.
14. Hasil Uji Linieritas
a. Ketidakpuasan Konsumen terhadap Keputusan Perpindahan Merek
15.
b. Karakteristik Kategori Produk terhadap Keputusan Perpindahan
Merek
c.
Ketidakpuasan Konsumen terhadap Keputusan Perpindahan Merek 16.
17. 18.
19. 20.
21.
ANOVA Table
1964,820 15
130,988 12,266
,000 1727,044
1 1727,044
161,724 ,000
237,776 14
16,984 1,590
,086 1879,493
176 10,679
3844,313 191
Combined Linearity
Deviation from Linearity Between
Groups Within Groups
Total Keputusan_Perpindahan_
Merek Ketidakpuasan_ Konsumen
Sum of Squares
df Mean Square
F Sig.
ANOVA Table
1368,091 14
97,721 6,985
,000 1159,711
1 1159,711
82,896 ,000
208,380 13
16,029 1,146
,324 2476,221
177 13,990
3844,313 191
Combined Linearity
Deviation from Linearity Between
Groups Within Groups
Total Keputusan_Perpindahan_
Merek Karakteristik_ Kategori_Produk
Sum of Squares
df Mean Square
F Sig.
ANOVA Table
1335,384 13
102,722 7,288
,000 1044,525
1 1044,525
74,106 ,000
290,858 12
24,238 1,720
,066 2508,929
178 14,095
3844,313 191
Combined Linearity
Deviation from Linearity Between
Groups Within Groups
Total Keputusan_Perpindahan_
Merek Kebutuhan_ Mencari_Variasi
Sum of Squares
df Mean Square
F Sig.
15. Hasil Uji Multikolinieritas
Kategori